Start Today’s Wear app surpasses a million downloads in Japan, will be promoted in national commercial


Our readers may recall that Start Today Co. Ltd, the operator of Japanese fashion commerce giant Zozotown, launched its ‘Wear’ app back in October. The application is a fashion coordination search service, letting you save photos of clothes, upload pictures of your own styles, or scan barcodes when you show to get detailed information about an item. In participating stores, you can even buy that item online at Zozotown.

Start Today is announcing (today) that the Wear app has surpassed a million downloads, and they’ll be running a promotional commercial for Wear here in Japan starting on March 19th. We’re interpreting this as a sign that the app is off to a reasonably good start, in spite of initial resistance from some local retailers over its showrooming features.