Fashion coordination app ‘Wear’ hits number 1 on Japanese App Store thanks to new commercials


emi suzuki

Start Today, the company behind Japanese fashion commerce site Zozotown, began running television commercials for its fashion coordination app Wear ( back on March 19th. And as we have so frequently seen here in Japan, that investment has – at least momentarily – paid off, as Wear has held the top overall iOS app position for the majority of this week. The Android version of Wear has also moved up the rankings significantly, reaching fourth position in the lifestyle category.

The Wear commercials feature famous model Emi Suzuki (above), and if you’d like to check them out, you can find them all here.

Wear on iOS
Wear on Android
Wear on Android