Back in January we reported that Tokyo-based digital advertising network and game publisher Adways has invested in and partnered with Korean growth hacking startup 5Rocks. At the time we mentioned that Adways planned to integrate 5Rocks segment-specific user behavior analytics into its own app tracking tool Party Track, in an effort to make it a one-stop analytics solution for marketing attribution and insights into in-app user behavior.
According to a brief announcement today, that integration has now finally begun. Adways CEO Haruhisa Okamura made a brief statement:
Adways is always seeking the way to support our clients to maximize the profit by using our service – last year we released Party Track and realized the need to focus on not only ad-analysis but more detailed analysis on user basis. I believe this business tie-up with 5Rocks will help app developers to solve more issues.