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Uniqlo lets design your own t-shirts on your mobile

Masaru Ikeda Masaru Ikeda
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Japanese fashion retailer Uniqlo started a new service earlier this week called UTme. It allows you to design and order a shirt you design yourself using their UT (Uniqlo t-shirt) line-up. You can complete your design using their smartphone app (for both iOS and Android), and order it online if you like. You can also try out the UTme experience at the company’s flagship store in Tokyo’s Ginza district. If all goes well, your t-shirt will be printed and delivered on the next day. Shirts are available in sizes XS to XL for 1,990 yen (about $20) plus shipping. The service is currently only available in Japan. The iOS app is off to an especially good start, currently ranked as the top free app in the Japanese app store. On a somewhat related note, our readers may recall that Uniqlo recently started offering Line Character branded t-shirts, another interesting initiative that might appeal to many smartphone users in Japan. via Mobile & Apps

utme_featuredimage

Japanese fashion retailer Uniqlo started a new service earlier this week called UTme. It allows you to design and order a shirt you design yourself using their UT (Uniqlo t-shirt) line-up.
You can complete your design using their smartphone app (for both iOS and Android), and order it online if you like. You can also try out the UTme experience at the company’s flagship store in Tokyo’s Ginza district.

If all goes well, your t-shirt will be printed and delivered on the next day. Shirts are available in sizes XS to XL for 1,990 yen (about $20) plus shipping. The service is currently only available in Japan.

The iOS app is off to an especially good start, currently ranked as the top free app in the Japanese app store.

On a somewhat related note, our readers may recall that Uniqlo recently started offering Line Character branded t-shirts, another interesting initiative that might appeal to many smartphone users in Japan.

via Mobile & Apps

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  3. uniqlo-square Uniqlo to introduce Square in Japan for in-store mobile payments

Uniqlo now selling t-shirts featuring Line characters

Rick Martin Rick Martin
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If you’re starting to tire of seeing Line’s characters all over the place here in Japan, I have some bad news for you. Line is teaming up with fashion retailer Uniqlo to offer Line Character branded t-shirts as part of the new Uniqlo t-shirt (UT) line-up [1]. In my view, Uniqlo lends some much-needed credibility to Line’s characters, putting them alongside far more established brands like Hello Kitty and Disney. The shirts are on sale now for the very affordable price of 943 yen (or just over $9). Check out Uniqlo’s promo video for the new 2014 line-up below, including the new Line t-shirts about halfway through. (It’s an unlisted video, so if this embed suddenly stops working, you know why!) Via news.ameba.jp As far as I can tell, this is just for Uniqlo stores in Japan. I can’t find the Line t-shirts on the Uniqlo USA website.  ↩

uniqlo-line

If you’re starting to tire of seeing Line’s characters all over the place here in Japan, I have some bad news for you. Line is teaming up with fashion retailer Uniqlo to offer Line Character branded t-shirts as part of the new Uniqlo t-shirt (UT) line-up [1].

In my view, Uniqlo lends some much-needed credibility to Line’s characters, putting them alongside far more established brands like Hello Kitty and Disney. The shirts are on sale now for the very affordable price of 943 yen (or just over $9).

Check out Uniqlo’s promo video for the new 2014 line-up below, including the new Line t-shirts about halfway through. (It’s an unlisted video, so if this embed suddenly stops working, you know why!)

Via news.ameba.jp

  1. As far as I can tell, this is just for Uniqlo stores in Japan. I can’t find the Line t-shirts on the Uniqlo USA website.  ↩

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  2. Uniqlo drops a unique pop-up shop at Tokyo’s Shibuya station
  3. uniqlo-square Uniqlo to introduce Square in Japan for in-store mobile payments

Uniqlo to introduce Square in Japan for in-store mobile payments

Rick Martin Rick Martin
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See this story in Japanese San Francisco-based Square, the mobile payments service established by Jack Dorsey, looks like it will be planting a firm foothold in Japan soon, partnering with Uniqlo on a pop-up store in Ginza on Friday, October 11. Square officially came to Japan back in May of this year, as you may recall. The aforementioned space will be used to spotlight Uniqlo’s Ultra Light Down jackets, but it will also feature Square’s mobile payment technology as Uniqlo staff will be equipped with iPad’s on site to accept credit card payments. So in this way, customers won’t have to bother with queuing at the register, but can swipe their credit card with any store employee. This marks the first time that a big retailer in Japan is using Square in this way, and Uniqlo has plans to to introduce the technology at other stores later on. With a huge brand like Uniqlo now under its belt, Square should make quick progress convincing other retailers, big and small, to get on board as well. In addition to providing Square mobile payments at this pop-up store, Uniqlo will also feature something it’s calling ‘Uniqlo Color Magic’, which is most likely…

uniqlo-square

See this story in Japanese

San Francisco-based Square, the mobile payments service established by Jack Dorsey, looks like it will be planting a firm foothold in Japan soon, partnering with Uniqlo on a pop-up store in Ginza on Friday, October 11. Square officially came to Japan back in May of this year, as you may recall.

The aforementioned space will be used to spotlight Uniqlo’s Ultra Light Down jackets, but it will also feature Square’s mobile payment technology as Uniqlo staff will be equipped with iPad’s on site to accept credit card payments. So in this way, customers won’t have to bother with queuing at the register, but can swipe their credit card with any store employee.

This marks the first time that a big retailer in Japan is using Square in this way, and Uniqlo has plans to to introduce the technology at other stores later on. With a huge brand like Uniqlo now under its belt, Square should make quick progress convincing other retailers, big and small, to get on board as well.

In addition to providing Square mobile payments at this pop-up store, Uniqlo will also feature something it’s calling ‘Uniqlo Color Magic’, which is most likely their Magic Mirror display (from Sharp) that they introduced at US locations last year. You can see an example of how that works in the video below.

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Now with 10 million people using its mobile services, Uniqlo launches a social website

Yukari Mitsuhashi Yukari Mitsuhashi
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Japanese fashion conglomerate Uniqlo, which has over 940 stores worldwide, announced that its mobile ‘members’ have surpassed 10 million. Now the company is launching a community website where they hope to gather product feedback and reviews from consumers. Uniqlo also plans to open an official account on the popular chat app Line on June 18th. Of many apps in Uniqlo’s repertoire (like Uniqlo Wake Up and UT Camera) the one that the company puts special attention on is the main Uniqlo app. Within this application, users can access all other apps from the company, check out the latest catalogue, access the online store, search for offline shops, and receive exclusive coupons. Uniqlo will be adding a series of features to the app starting in June, including a barcode scanner that can be used at stores to see product details. The company plans to leverage feedback from its newly launched social website, where the collected information will be used for further product development. Speaking of making use of customer feedback, Muji has been doing this sort of thing for some time now with its Cuusso Muji website (which closed in March of 2010) and Kurashi no Ryohin Kenkyujyo (roughly meaning ‘daily…

Uniqlo-social

Japanese fashion conglomerate Uniqlo, which has over 940 stores worldwide, announced that its mobile ‘members’ have surpassed 10 million. Now the company is launching a community website where they hope to gather product feedback and reviews from consumers. Uniqlo also plans to open an official account on the popular chat app Line on June 18th.

Of many apps in Uniqlo’s repertoire (like Uniqlo Wake Up and UT Camera) the one that the company puts special attention on is the main Uniqlo app. Within this application, users can access all other apps from the company, check out the latest catalogue, access the online store, search for offline shops, and receive exclusive coupons. Uniqlo will be adding a series of features to the app starting in June, including a barcode scanner that can be used at stores to see product details.

The company plans to leverage feedback from its newly launched social website, where the collected information will be used for further product development.

Speaking of making use of customer feedback, Muji has been doing this sort of thing for some time now with its Cuusso Muji website (which closed in March of 2010) and Kurashi no Ryohin Kenkyujyo (roughly meaning ‘daily life research department’). Currently, Muji seems to only take product development ideas through a web form, but the Cuusso system was interesting in that anyone was able to suggest an idea and ones with over 1,000 votes were put into the product development process.

Uniqlo has long been known for its digital creativity, so it will be interesting to see how it is going to implement new initiatives into its business and branding.

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  2. Uniqlo lets design your own t-shirts on your mobile
  3. Uniqlo now selling t-shirts featuring Line characters

Uniqlo drops a unique pop-up shop at Tokyo’s Shibuya station

Yukari Mitsuhashi Yukari Mitsuhashi
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A rather historical event took place at one of the biggest train stations in Japan Shibuya just a few weeks ago. The old Toyoko train line, which has a history of 78 years, closed down as part of a large scale urban renewal project. The train service was re-routed to the 5th floor underground lane. The switch-over construction at the station was done overnight in just four hours, leaving a large empty space right in middle of Tokyo. Uniqlo found the vacant 660-square-meter space convenient for a pop-up shop called UT Pop-up Tokyo. The Toyoko-line Shibuya terminal is now filled with more than 1,000 kinds of items and over 12,000 t-shirts. The shop opened on March 28th as a part of the Uniqlo pop-up shop World tour, led by well-known Japanese creative director Kashiwa Sato. The project is planned to launch in different cities around the world including (but not limited to) London, Paris, New York, and Singapore. Visitors can even shoot videos of themselves at the site using a new mobile app called UT Camera, which converts their original movie into a unique animation. The resulting content is displayed on a big screen at the pop-up store as well…

uniqlo-popup-tshirts

A rather historical event took place at one of the biggest train stations in Japan Shibuya just a few weeks ago. The old Toyoko train line, which has a history of 78 years, closed down as part of a large scale urban renewal project. The train service was re-routed to the 5th floor underground lane. The switch-over construction at the station was done overnight in just four hours, leaving a large empty space right in middle of Tokyo.

Uniqlo found the vacant 660-square-meter space convenient for a pop-up shop called UT Pop-up Tokyo. The Toyoko-line Shibuya terminal is now filled with more than 1,000 kinds of items and over 12,000 t-shirts. The shop opened on March 28th as a part of the Uniqlo pop-up shop World tour, led by well-known Japanese creative director Kashiwa Sato. The project is planned to launch in different cities around the world including (but not limited to) London, Paris, New York, and Singapore.

Visitors can even shoot videos of themselves at the site using a new mobile app called UT Camera, which converts their original movie into a unique animation. The resulting content is displayed on a big screen at the pop-up store as well as on a dedicated website.

The pop-up shop works for shoppers looking for fun t-shirts, but it also functions as a form of interactive entertainment. It will be open until April 7th, selling unique t-shirts in collaboration with Star Wars and other artists. This UT line of t-shirts has sold over 160 million worldwide.

unqlo-popupuniqlo

Related news

  1. Uniqlo now selling t-shirts featuring Line characters
  2. Uniqlo lets design your own t-shirts on your mobile
  3. Now with 10 million people using its mobile services, Uniqlo launches a social website

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