Japanese fashion conglomerate Uniqlo, which has over 940 stores worldwide, announced that its mobile ‘members’ have surpassed 10 million. Now the company is launching a community website where they hope to gather product feedback and reviews from consumers. Uniqlo also plans to open an official account on the popular chat app Line on June 18th.
Of many apps in Uniqlo’s repertoire (like Uniqlo Wake Up and UT Camera) the one that the company puts special attention on is the main Uniqlo app. Within this application, users can access all other apps from the company, check out the latest catalogue, access the online store, search for offline shops, and receive exclusive coupons. Uniqlo will be adding a series of features to the app starting in June, including a barcode scanner that can be used at stores to see product details.
The company plans to leverage feedback from its newly launched social website, where the collected information will be used for further product development.
Speaking of making use of customer feedback, Muji has been doing this sort of thing for some time now with its Cuusso Muji website (which closed in March of 2010) and Kurashi no Ryohin Kenkyujyo (roughly meaning ‘daily life research department’). Currently, Muji seems to only take product development ideas through a web form, but the Cuusso system was interesting in that anyone was able to suggest an idea and ones with over 1,000 votes were put into the product development process.
Uniqlo has long been known for its digital creativity, so it will be interesting to see how it is going to implement new initiatives into its business and branding.