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This mobile app from Japan’s Muji helps you relax and sleep wherever

Masaru Ikeda Masaru Ikeda
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Ryohin Keikaku, the Japanese company best known for its consumer goods-focused retail chain Muji, recently introduced a sleep-inducing app called ‘Muji to Sleep‘. It is available in several different languages for Android and iOS. The company introduced a series of neck cushion products last year, which have been getting a good reputation, especially from frequent travelers who take long-haul flights. The mobile app was recently introduced as a sister product of the cushion products. Muji to Sleep offers six different relaxing natural sounds recorded around Japan using the binaural recording method, where the audio frequency gap between left-ear and right-ear channels syncs with the brainwave cycle and induces a sound sleep.

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Ryohin Keikaku, the Japanese company best known for its consumer goods-focused retail chain Muji, recently introduced a sleep-inducing app called ‘Muji to Sleep‘. It is available in several different languages for Android and iOS.

The company introduced a series of neck cushion products last year, which have been getting a good reputation, especially from frequent travelers who take long-haul flights. The mobile app was recently introduced as a sister product of the cushion products.

Muji to Sleep offers six different relaxing natural sounds recorded around Japan using the binaural recording method, where the audio frequency gap between left-ear and right-ear channels syncs with the brainwave cycle and induces a sound sleep.

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Now with 10 million people using its mobile services, Uniqlo launches a social website

Yukari Mitsuhashi Yukari Mitsuhashi
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Japanese fashion conglomerate Uniqlo, which has over 940 stores worldwide, announced that its mobile ‘members’ have surpassed 10 million. Now the company is launching a community website where they hope to gather product feedback and reviews from consumers. Uniqlo also plans to open an official account on the popular chat app Line on June 18th. Of many apps in Uniqlo’s repertoire (like Uniqlo Wake Up and UT Camera) the one that the company puts special attention on is the main Uniqlo app. Within this application, users can access all other apps from the company, check out the latest catalogue, access the online store, search for offline shops, and receive exclusive coupons. Uniqlo will be adding a series of features to the app starting in June, including a barcode scanner that can be used at stores to see product details. The company plans to leverage feedback from its newly launched social website, where the collected information will be used for further product development. Speaking of making use of customer feedback, Muji has been doing this sort of thing for some time now with its Cuusso Muji website (which closed in March of 2010) and Kurashi no Ryohin Kenkyujyo (roughly meaning ‘daily…

Uniqlo-social

Japanese fashion conglomerate Uniqlo, which has over 940 stores worldwide, announced that its mobile ‘members’ have surpassed 10 million. Now the company is launching a community website where they hope to gather product feedback and reviews from consumers. Uniqlo also plans to open an official account on the popular chat app Line on June 18th.

Of many apps in Uniqlo’s repertoire (like Uniqlo Wake Up and UT Camera) the one that the company puts special attention on is the main Uniqlo app. Within this application, users can access all other apps from the company, check out the latest catalogue, access the online store, search for offline shops, and receive exclusive coupons. Uniqlo will be adding a series of features to the app starting in June, including a barcode scanner that can be used at stores to see product details.

The company plans to leverage feedback from its newly launched social website, where the collected information will be used for further product development.

Speaking of making use of customer feedback, Muji has been doing this sort of thing for some time now with its Cuusso Muji website (which closed in March of 2010) and Kurashi no Ryohin Kenkyujyo (roughly meaning ‘daily life research department’). Currently, Muji seems to only take product development ideas through a web form, but the Cuusso system was interesting in that anyone was able to suggest an idea and ones with over 1,000 votes were put into the product development process.

Uniqlo has long been known for its digital creativity, so it will be interesting to see how it is going to implement new initiatives into its business and branding.

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Muji’s minimalist wall-mounted speaker plays music straight from your mobile

Rick Martin Rick Martin
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I’m a big fan of Japanese retailer Muji (TYO:7453) which has a wide range of affordable products which don’t really look terribly cheap. One such product is its newly released wall-mounted bluetooth speaker, which allows you to play music straight from your smartphone. The device features a fun retro on/off switch, a simple pull string in the style of old-school lamps. And its clean white design is typical Muji minimalist style, and can be mounted on your wall via a handy bracket on the back. In addition to receiving and playing music from your smartphone (within a range of 10 meters), you can also use the FM tuner if you prefer some radio. There are volume buttons on the speaker itself, but there’s also a remote control which you can use too. The speaker also includes an AC adaptor. If you’d like to check it out, drop in on a Muji store near you, although for the time being I suspect it’s not on sale outside Japan. It’s also available on the Muji website for 8,900 yen (or about $95). (Yahoo Japan)

muji-speaker-phone

I’m a big fan of Japanese retailer Muji (TYO:7453) which has a wide range of affordable products which don’t really look terribly cheap. One such product is its newly released wall-mounted bluetooth speaker, which allows you to play music straight from your smartphone.

The device features a fun retro on/off switch, a simple pull string in the style of old-school lamps. And its clean white design is typical Muji minimalist style, and can be mounted on your wall via a handy bracket on the back.

In addition to receiving and playing music from your smartphone (within a range of 10 meters), you can also use the FM tuner if you prefer some radio. There are volume buttons on the speaker itself, but there’s also a remote control which you can use too. The speaker also includes an AC adaptor.

If you’d like to check it out, drop in on a Muji store near you, although for the time being I suspect it’s not on sale outside Japan. It’s also available on the Muji website for 8,900 yen (or about $95). (Yahoo Japan)

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