Japanese online ticketing service Peatix secures $3M in series A funding

Peatix Team at Echelon 2013, Singapore
(Naofumi Iwai on the left, and Emi Takemura Miller on the right)

NYC-based Japanese startup and online ticketing service provider Peatix announced today it has secured series A funding worth $3 million from Fidelity Growth Partners Japan, the VC and private equity arm of Fidelity Worldwide Investment. Fidelity’s Japan representative David Milstein will join the management board.

The other investors include 500 Startups, Draper Nexus Venture Partners, DG Incubation, Itochu Technology Ventures, Sunbridge Global Ventures, and Zenshin Capital [1].

Peatix was co-founded back in 2009 by four Amazon.com/Amazon Japan alumni: Naofumi Iwai, Taku Harada, Emi Takemura Miller, and Yuji Fujita. To date, it has been providing an online ticketing service, facilitating over 10,000 meet-ups, conferences and events.

As part of its business strategy, the startup focuses on optimizing its interface for smartphone devices, and now more than 60% of user traffic is coming from mobile. With these new funds, the startup’s CEO Taku Harada explains that the company will intensify system development, improve user experience, and push for global business expansions.

The startup has moved its headquarters to NYC early this year, and recently established a subsidiary, Peatix Asia, in Singapore.

The growth of events using Peatix for their attendee management
The growth of events using Peatix for their ticketing

  1. DG Incubation is the investment arm of Tokyo-based startup incubator Digital Garage. Zenshin Capital is an investment fund which was founded by Silicon Valley-based Japanese entrepreneur Takeshi Mori.