This week Rakuten Marketing, a New York-headquartered arm of Japanese e-commerce giant Rakuten, acquired PopShops, an affiliate product feed aggregator founded back in 2006. Terms of the deal were not disclosed.
PopShops serves up-to-date information on retail products from affiliate programs like Commission Junction, Avant Link, eBay, and Amazon. And Rakuten Marketing noted in its announcement that such feeds are “a fundamental part of e-commerce.”
Rakuten Marketing already had a relationship with Seattle-based PopShops via Rakuten LinkShare, as the technology was already integrated into the latter’s affiliate marketing network. With this acquisition, clients can still opt for another feed technology if they choose.
Now known as ‘Rakuten PopShops’ (logo below), the acquired service will now be housed under the Rakuten Markering umbrella, right along side Rakuten LinkShare and Rakuten Mediaforge. PopShop employees will remain in the company’s Seattle headquarters.