Japan’s flea market app 10sec raises $1.6 million from CyberAgent



See the original story in Japanese.

Japanese startup 10sec operates a mobile flea market mobile for the US market. Today the company announced today that it has raised 160 million yen (about $1.6 million) from Japanese internet company CyberAgent (TSE:4751). According to the startup’s CEO Hideyuki Shoda, this follows their previous funding from Tokyo-based Incubated Fund.

The app, which will be available on the US App Store from mid-May, lets you to sell items using your Instagram photos. Shoda told us how the app is different from existing flea market apps:

When you use conventional flea market apps, you may need to input your price, description, and delivery method for what you sell. But our app allows lets you list your item on our platform in as little as 10 seconds.

10sec CEO Hideyuki Shoda

The platform doesn’t as you to specify a price when you sell an item, but you simply wait until a potential buyers propose one. Users can purchase your item through the app or the website, and payment is collected by 10sec when the deal is made. The seller is subsequently paid via their banking account upon the confirmation that the buyer has received the item.

Shoda also elaborated on the advantage of their Instagram integration:

We have many users who have been buying and selling items on Instagram just by adding a #forsale tag to their item photos. But they need to handle payments or inventory by themselves. Our app lets them eliminate these time-consuming tasks, since we provide payment processing, receipt of orders, and inventory management features.

The team wants to bring in these flea market sellers who are already using Instagram. That’s why they choose the US as their target market where Instagram users account for 35% of the network’s global user base. Shoda hinted at their future plans:

We’re going to make our app available on photo sharing apps other than Instagram. So we expect to build a buy-and-sell platform using various photo apps.

This funding was triggered when they won an award at ‘Startup-ban Ashita Kaigi’, a day-long startup camp program recently held by CyberAgent. The company will set up an office in the US to better serve local users.