Japan’s Anicall, behavior analyzing startup for pets, launches crowdfunding campaign



See the original story in Japanese.

Tokyo-based Anicall recently developed a wearable device for pets called Shiraseru Am (literally meaning notifier) and started receiving pre-orders on the Makuake crowdfunding platform.

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Shiraseru Am informs users of the behavior, feelings, and health status of pets. Integrated with a smartphone app, it will keep pet owners updated on how a pet spends its day at home while the owner is away.

The device stores a pet’s behavioral data in the cloud and lets an owner understand its behavioral patterns via artificial intelligence-based technology. Prior to shipping, Anicall’s team members have been studying cats and dogs to verify behavioral data, while the company’s neuroethologic scientists are conducting behavioral analyses.

We have seen many wearable devices for pets – but Anicall is outstanding because it allows the acquiring of data and verifying of behavioral patterns as a one-stop solution consisting of a mobile app and a wearable device.

Translated by Masaru Ikeda
Edited by Kurt Hanson
Proofread by “Tex” Pomeroy