Makuake, Citiesocial join forces to help Japan crowdfunded products reach Asian markets


See the original story in Japanese.

Tokyo-based Makuake, the Japanese company behind the leading crowdfunding site under the same name, announced today that it has partnered with Taipei-based e-commerce platform Citisocial. Through the partnership, the Tokyo company will help campaign owners having succeeded in crowdfunding expand their products into Taiwan, Singapore, Hong Kong, and Malaysia — four markets in Southeast Asia where the Taipei startup is serving.

As an international expansion effort for Makuake, this follows their partnership with Korean crowdfunding site Wadiz back in July of last year, which is aimed to create more cross-border crowdfunding deals between the two nations.

Japanese products having succeed in crowdfunding campaigns on Makuake attract Citiesocial users.
Image credit: citiesocial

Founded back in 2011, Citiesocial is an e-commerce platform focused on curating excellently designed and unique lifestyle products from all around the world. They have secured seed and series A rounds to date, raising a total of $2.8 million US from Alibaba Taiwan Entrepreneurs Fund, Cherubic Ventures, and CDIB Capital. The platform has dealt with over 60,000 items by partnering with more than 2,000 brands.

As the first joint effort of the partnership, Makuake will handpick some 20 products from the campaigns having succeeded on the crowdfunding platform so that Citiesocial help these campaign owners sell their products on the e-commerce platform.

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