Tokyo Otaku Mode acquired by Japanese major publisher Shogakukan

Image credit: Tokyo Otaku Mode

Tokyo Otaku Mode announced on Tuesday that it has been acquired by Japanese major publishing company Shogakukan. The terms of the deal have not yet been disclosed. We haven’t confirmed that the company secured funding from VC firms and other sources after January of 2018. To date, the total amount of funds secured through the Series A and Series B rounds apparently surpasses 1.8 billion yen. Buffett Code estimated the company’s was valued at 3 billion yen as of August of 2022.

The company was founded in March of 2011 by Naomitsu Kodaka, a former Merrill Lynch employee and former CFO of Gaiax, and then established a U.S. subsidiary in April of 2012 with global expansion in mind. Serving its global audience with updates on Japanese anime and manga in English, it has earned over 20 million followers on its Facebook fan page. After the acquisition, CEO Odaka and Vice Hajime Ataka will continue playing their role respectively. Shogakukan’s President Nobuhiro Oga and other directors join the board of Tokyo Otaku Mode as Chairman and directors respectively.

Tokyo Otaku Mode kicked off its business with a media outlet offering Japanese anime and manga updates to the world, and now offers character goods, e-commerce, and a logistics outsourcing service that can deliver products from e-commerce and crowdfunding sites to all over the world. In September of 2014, the company became the first investee from Japan’s state-backed Cool Japan Fund. Through the acquisition, Shogakukan is expected to strengthen the overseas expansion of its intellectual property businesses.

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via Shogakukan