When Japanese startup Tokyo Otaku Mode passed 10 million Facebook fans, I jokingly noted that their efforts in promoting Japan and its culture have yielded far better results than those of the Ministry of Economy Trade and Industry. Well, now it looks like another organization has taken notice of TOM‘s efforts, and is enlisting its help in trying to boost the amount of incoming tourists to Japan.
TOM recently announced a partnership with All Nippon Airways to help promote its ‘Is Japan Cool?’ campaign. That effort is similar to Tokyo Otaku Mode in that it emphases things like cosplay and ‘kawaii’, with the goal of bringing international travelers to Japan. But it will now get a boost from TOM’s huge fan base, as the startup has set up a special landing page to feature ‘Is Japan Cool?’ Content.
The startup declined to disclose any financial details of the partnership, but it is good to see the company serving a need, and ostensibly generating some revenue as a result.
TOM previously also partnered with one of Japan’s most famous convenient stores, Lawson, in helping to build awareness of that brand as it expands to regions around Asia.