Now with 10 million users, Line Play is a problem for Ameba...

Now with 10 million users, Line Play is a problem for Ameba Pigg

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Having already reached the very impressive milestone of 200 million registered users earlier this week [1], Line Corporation has announced today that its Line Play virtual world application has over 10 million users around the globe, reaching that goal in just 8 months.

Line Play is very much following in the footsteps of CyberAgent’s virtual world Ameba Pigg, which itself has 15 million users. It features the same kind of cute avatars which can be customized according to your preference, and a similarly styled virtual environment where you can decorate your own room and visit the rooms of others. There are even games that you can play right within the app.

One would think that Line Play has a clear upper hand having been born on mobile – in contrast to Ameba Pigg which is scrambling to adjust to mobile. Of course Line’s global mindset as a company, in contrast the the more insular CyberAgent certainly won’t hurt either [2].

From now until August 4, Line will be holding special fan appreciation events within the app to mark the occasion, including bonus gem and ‘gacha’ events. If you have yet to try out Line Play, you can get it for free on the App Store or on Google Play. Or to get a better idea of the look and feel of this mobile virtual world, check out the promo video below.

For more information on the growth of Line and its vast repertoire of apps, including Line Play, please check out our interactive Line Timeline which chronicles its growth from its launch back in 2011 up until the present day.


  1. Some readers were asking us how many of these 200 million were active users. Line tells us they don’t provide worldwide monthly active user numbers, but says that for Japan, monthly active users were about 80.4% as of December 2012.  ↩

  2. CyberAgent previously tried to expand Ameba Pigg beyond Japan, pushing its Pico World service abroad. But regrettably that initiative fell flat and was closed up last December.  ↩