Currently in the store you can buy a range of products including plush toys, P&D iPhone cases, and even a P&D coffee mug. Unfortunately the store only delivers to locations within Japan, so overseas fans will have to wait until the company decides to extend this initiative.
Of course, supplementing a successful mobile game with brand merchandise is nothing new in the gaming industry. We recently even saw how Finnish company Rovio is pushing its plush toys with lucky draws nationwide in Japan.
Puzzle & Dragons recently cracked through the 10 million downloads mark, although to date the game owes the vast majority of those downloads to its home market of Japan. It will be interesting to see if the game can catch on overseas this year after English versions launched in late 2012.
For a general introduction to P&D, check out our video overview of the game below. (Via VS Media)