Ancient Japanese art finds an unlikely purpose in new Hello Kitty iPhone cover



The traditional Japanese style of lacquer art known as Maki-e goes back thousands of years, involving the use of metal powders or seashell material to create spectacular designs under a fine lacquer finish. And one company has brought this ancient tradition into the modern day by using it for the creation of intricate iPhone covers.

This special smartphone cover, which goes on sale tomorrow, is the amazing Hello Kitty iPhone cover pictured above. It was created by Echizen Lacquerware Ltd, with planning from Principle Co Ltd, and of course licensed from the folks at Sanrio.

As you can see in the video below, it’s a handcrafted product that requires great care, and the resulting cover doesn’t come cheap. The Hello Kitty case will go on sale tomorrow for the price of 18,000 yen, or about $200. It can be purchased at Kusuyama stores in Japan and around the world, and it can also be bought online.

This is not the first time that we’ve seen an old-school Japanese art encasing Apple’s iPhone. Last month we looked at elegant ‘Musubi’ paper cases from Kyoto-based manufacturer Suzuki Shufudo.