Cinnamon pitching private photo sharing to the Southeast Asian market


At the Startup Asia conference today in Singapore, Cinnamon – a startup led by CEO Miku Hirano – pitched a new photo app called ‘Seconds.’ I recently had a chance to meet with Miku, who gave me a preview of the soon-to-be-released app. To be launched first on the Android platform, she says that she would like Seconds to replace your native camera app, with private photo sharing features targeting the Southeast Asia market to start.

The app is is simple and easy to use. You just take a photo, and choose your desired album for upload. Photos added are immediately visible to members who have access to that album, and those members can also upload pictures as well.

Cinnamon CEO Miku Hirano

You can also create any number of albums, which differ depending on who has access – it could be your family, friends, or your significant other. With photos being automatically uploaded, you don’t have to worry about losing your pictures if you misplace your phone or have it stolen.

Cinnamon plans to release the app first in Thailand, says Miku, a country known for its love of photo sharing. They’re targeting the huge population of Southeast Asia because private sharing is a little bit more popular in Asian regions. They hope that more mature mobile markets like Japan, China, and Korea will help make it profitable.

Cinnamon was founded in Singapore back in October, and received seed funding December from CyberAgent Ventures and other angel investors. Currently the company has a headcount of like 10 people including its president at Hajime Hotta.

There are many ways in which they hope they can monetize Seconds, likely with premium features or with ads. If they go for premium model would mean extra features like storage, filters, decoration, or Facebook sync.

Tomorrow is day two of Startup Asia, so it will be interesting to see how Cinnamon fares in the field of 20 Asian startups. I had the pleasure of being a part of the last Startup Asia event in Jakarta last year, where the winner of the startup event was Moso, the sole Japanese entry in the competition.