ActShare: A mobile photo app based around everyday actions



ActShare is an interesting photo sharing app that breaks photos into action-based categories. So where many vertical photo apps focus narrowly on things like eating or traveling, ActShare encourages you to share a wider range of actions, such as drink, buy, listen, read, or make. When browsing content in the app, you can follow all the actions of a certain user, or you can follow more granularly by action. You can also sort by ‘recent’, ‘popular’ or ‘nearby’.

The app was developed by Tokyo based Cougar Inc. Couger Inc. [1], a four person team led by founder and CEO Atsushi Ishii. He explained a little more to me about why they wanted to make this app:

One day I realized that most of the posts on blogs, Facebook, and Twitter are related to actions. So ActShare has some common act categories, and the concept is to be an “ActLog”. This means next generation of the Blog. I want to have an app with a simple user interface. I really think anybody can use this app.

This is a nice idea, although it would be great down the road if other forms of content could be shared besides photos. For example, an Amazon link to go with the ‘buy’ action, or even regular hyperlinks to connect followers to something you’ve read. Atsushi noted that this is something they would like to add in the future, and that would certainly be good to see.

There have been apps that have tried to do this sort of thing before. My colleague pointed me towards Impala, an app that uses image recognition technology to categorize images.

I think the app in its current form is a good start, but they might benefit by looking at the input method of some existing diary or logging apps, such as Day One or Notabli. The ability to search external content from within the app, perhaps using DuckDuckGo as Writing Kit does, might be a fun possibility to explore as well.

The app just launched last month, so there’s still lots of time to make improvements based on early feedback. But it’s a promising first step, and it will be interesting to see how the app evolves as it picks up more users.

If you’d like to try it out, you can get it for free over on the App Store.

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  1. Couger informs us that a previous version of this article mistakenly correctly spelled the company’s name ‘Couger’ as ‘Cougar’. We have gone back and unfixed our non-mistake.  ↩