Tokyo-based Bracket, the startup operating the Shopify-like e-commerce platform Stores.jp, announced today that it has partnered with Japanese department store chain Parco. Through this partnership, the e-commerce company will assist over 3,000 tenant retailers in the department stores establish their online presence.
Since its launch back in 1969, Parco has rolled out 19 stores nationwide in Japan, recently reporting over $2.6 billion in revenue for fiscal year 2013. Stores.jp began its e-commerce platform service back in August of 2012, and has acquired over 90,000 merchants since then.
All Parco retailers are encouraged to establish their e-commerce sites using Stores.jp, with plans to drive user traffic from the store’s blog where retailer staff can introduce merchandise and products. Retailers are to set up a pre-order button in their online storefront, where customers can buy a product online in addition to picking it up at retail stores.
To date, we’ve never witnessed a high-profile shopping complex like Parco roll out such a quantity of e-commerce sites for tenant retailers. Stores.jp’s CEO Yusuke Mitsumoto elaborated on the partnership:
We’ve seen that some retailers from Parco can generate as much as 25% of their entire revenue from online sales. We’ll be more focused on coordinating blogs and syndicated e-commerce business. We want to enable all retailers in Parco successfully launch e-commerce sites.