Japan’s growth hacking startup Kaizen Platform appoints new CFO



This is the abridged version of our original article in Japanese.

Tokyo-based Kaizen Platform, the startup that operates web app A/B testing service PlanBCD, announced on Wednesday that it has changed its corporate identity and invited former investment banker Yuichi Shigeie as CFO. Prior to joining the team, he’d been working with JP Morgan for 13 years and also running the company’s investment banking operations as an executive director.

Yuichi Shigeie
Yuichi Shigeie

Coinciding with this, Fidelity Growth Partners Japan’s David Milstein and Gree Venture’s Tatsuo Tsutsumi also joined Kaizen’s board of management. Our readers may recall Kaizen Platform fundraised $5 million from these investment companies back in March for business expansions to the US market.

The company also changed its corporate logo at this time. The co-founder and CEO Kenji Sudo told us a bit about what triggered them to invite the new CFO:

We’re exploring funding opportunities from the global market. Furthermore, I expect him to better manage our team in Tokyo since I’ll be mostly based in the US from now on. We are professional in engineering but he has a background totally different from what we have. That’s why I believe his unique perspective will help us a lot gain our management level.

It will be interesting to see how they fare in the US market and successfully gain funding from outstanding investors in the global market.