Photo sharing app Snapeee raises $4M series C funding from Global Brain and others



See the original story in Japanese.

Tokyo-based Mind Palette, the startup behind photosharing app Snapeee, announced today it has fundraises 400 million yen (about $4 million) from Japanese investment firm Global Brain, publishing company Kodansha, and Energy and Environment Investment.

It’s been a while since we featured Mind Palette last time. Our readers may recall that the company held a fashion event in Taiwan with inviting popular Japanese models like Tina Tamashiro last year.

Snapeee has acquired over 8 million users in Asia. Through the investment and tie-up with Kodansha which is well known for publishing popular fashion magazines like ViVi, Snapeee wants to strengthen delivering higher quality of content to consumers in the region.

We also understand that Mind Palette will be focused on promoting the Snapeee service in Asian countires, leveraging Global Brain’s solid network with local companies in the region as well. The company unveiled that they plan to add an e-commerce payments feature to the app in the future. Through their intensifying efforts to acquire new users, they aims to be a No.1 of fashion and cosmetics trend media in the region.