Japanese mobile analytics startup Repro sets up shop in Singapore for SEA expansion

The Repro Singapore team
Image credit: Repro

See the original story in Japan.

Tokyo-based Repro, the provider of mobile analytics tool under the same name, announced today that it has established a wholly-owned subsidiary in Singapore to strengthen business expansion into Southeast Asian (SEA) markets. The subsidiary, namely Repro Singapore Pte. Ltd., aims to cultivate the client base in Indonesia, India, Thailand, Malaysia, Vietnam and among others, while it intends to employ five to ten people in each of these respective markets by the end of 2021.

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Marking five years since its launch, the tool has been used by 6,500 companies across 59 countries in the world, which has been good enough for the startup to see the potential in the markets outside Japan. In the SEA market, which the startup will be focused on, the growing penetration of mobile devices has much contributed to promoting e-commerce and other online services among local people. The launch of the subsidiary was based on their conviction that there would be more demand in user-focused marketing measure in the region.

Translated by Masaru Ikeda