Cute Japanese photo app ‘StickerMe’ is a hit in Greater China


This is part of our cute Japanese apps series (RSS), examining a trend of ‘kawaii‘ success stories emerging from Japan’s mobile space.


About a month ago we wrote about StickerMe, a fun iPhone app from Japan that lets you create stickers for use in your mobile chats. As you surely know by now, stickers are big business in the Asian mobile space in particular, with companies like Line leading the way, and even international giants like Path and Facebook have followed.

StickerMe, developed by Tokyo-based development studio Motion Portrait, has capitalized on the widespread public interest in stickers, achieving great success in the Asia region especially since its release. Currently it is the top free iOS app in Taiwan, Hong Kong, and Macao, and number three in Malaysia. It’s doing fairly well in China, where it is ranked third in the entertainment category.

Update, May 30: StickerMe has announced that it has passed 1 million downloads. That’s pretty impressive for an app which has just been released for a little over a month. (Motion Portrait via VS Media)

The app’s success in the greater China region is especially remarkable because to my knowledge its interface has not yet been localized for simplified or traditional Chinese.

This is just the latest example of a cute Japanese photo app proving itself to be a successful export. Other notable apps that have achieved similar popularity overseas include Snapeee and Decopic to name just a few.

To learn more about StickerMe, check out our video walk-through of the app below.