Japanese mobile livestreaming app TwitCasting announced today that it has raised 64.8 million yen (approximately $634,000) from East Ventures, as well as Japanese serial entrepreneur Masao Ito who runs a web traffic analysis startup called User Local. In addition, East Ventures’ co-founding partner Taiga Matsuyama and Masao Ito will join the board of directors for TwitCasting.
TwitCasting was launched back in February of 2010 by Moi Corp. When we got in touch with the company back in March, CEO Yoski Akamatsu explained that the app’s userbase has significantly grown since the latter half of 2012, acquiring more than 200,000 users every month. The number of users is currently 2.4 million, and it’s expected to surpass 4 million by the end of this fiscal year.
As the userbase continues to skyrocket, the startup has been suffering from a lack of resources in terms of infrastructure management and system developments. Akamatsu explains that they decided to pursue funding to intensify engineering resources so they could improve the service’s back-end. He added:
If our user base keep growing at this pace, it will definitely be about 4 million people soon. With this funding, we will hire more engineers and form a sound development team. When we actually reach the target [of 4 million], we will look ahead to our next goal.
Taiga Matsuyama added his thoughts:
I’ve known Yoski since 2006, and his expertise are admired [by many other engineers]. The service’s user base is also rapidly growing and has also penetrated the overseas market as well. We’ll work with him to help them accelerate their business much further. I believe TwitCasting is a rare but precious startup that has big potential in the English-speaking community or even in the Asian region.
Interestingly, they actually are seeing 10% of their traffic coming from Brazil. Yoski isn’t exactly sure why this is the case, but he also related a curious story about how traffic saw a big drop at when school started in April in Japan.
I called it “the school-entry season shock”. Most likely our users must be busy making new friends, so that they didn’t set aside time to livecast [with the app].
Currently Twitcasting is getting revenue from advertising and charging paid users. In terms the breakdown of mobile platforms, they have a more traffic from Android than iPhone.