TwitCasting is a mobile livestreaming app developed by Tokyo-based startup Moi Corp. The company’s founding CEO Yoski Akamatsu has unveiled that the service recently surpassed 2.7 millions users and is expected to hit the 3 million milestone by the middle of next month.
The company seems to be surprised by its rapid user growth. They ran a promotional campaign giving away special cushions to users. The campaign was intended to continue for a week, but the rewards were running out in about six hours. This was totally unexpected, as Akamatsu explains:
We spent almost one month preparing the rewards. It feels like we spent three days to cook a stew, but someone came and ate it in just 10 minutes. ¶
The service’s main user base is teenagers, a group that was just on summer vacation which resulted in lots of activity. In addition, Japan is currently in the middle of the lower-house election campaign, and people are using the app for to livestream soapbox speeches by law-maker candidates. For users, it’s easy to find such speeches using the app.
Interestingly, TwitCasting is picking up many users in overseas markets too. When Brazilian protesters recently clashed after the Confederations Cup final, 50,000 users tuned in to the stream, hitting about 20,000 viewings at its peak. Some local news media such as Tarde or Info introduced the app as they reported the story. Akamatsu added:
A total of 900,000 Brazilians used our app during the Confederations Cup. Brazilians typically prefer Twitter to Facebook, but for us, about 80% of our users were using Facebook login. Perhaps people are using Facebook for more political activities? The protests are now over and Brazil has calmed down. But we’ll be thinking further about intensifying our global expansions. ¶
Moi Corp. previously fundraised $634,000 from East Ventures and other investors back in May. Let’s keep an eye on the young company to see how they evolve.