Japanese homescreen decoration app CocoPPa reaches 10M downloads, most from overseas



See the original story in Japanese.

United, the startup behind popular homescreen decoration app CocoPPa, announced that the application has surpassed 10 million downloads worldwide. The app was first launched just about 11 months ago.

CocoPPa allows you to change your homescreen using icons or wallpapers posted by other users on the platform. It’s used in more than 150 countries worldwide, and a 87% of all the downloads have come from outside Japan. In addition to providing homescreen designs, the app lets you exchange messages with other users, and they often use Google Translate to enjoy chatting regardless of language gaps.

The iOS version of CocoPPa was launched back in July of 2012, and its user growth was relatively slow for the rest of that year. But growth has been much stronger since this past February, and user numbers have tripled over a span of three months. And in May, the total number of the downloads surpassed 8 million.

When we previously heard from the startup, they expressed the hope of reaching 30 million downloads by the end of this year. That’s a lofty goal, but 10 million is certainly a good first step!

Some of our readers may recall that the startup also partnered with Tokyo Otaku Mode last week. United also recently started hiring in an effort to accelerate its business expansion to the global market.