Slide to unlock, get reward points: Japan’s AppDisco is monetizing your lock screen



What’s the first thing you do when you grab your mobile phone? Slide to unlock the homescreen. Here in Asia, there is an app and an reward advertisement platform that capitalizes on this action. It’s called Latte Screen. The app was first released in Korea where it was downloaded over 2 million times in the first three months after its release. And now AppDisco Japan, the company behind the app, has announced that it will be expanding service to a total of 13 countries, including Australia, Spain, France, and Germany.

According to the company, Latte Screen ‘hijacks’ (so to speak) [1] a user’s lock screen with advertisements. Users are shown the most recent advertisements (updated once every hour) and can receive points everytime they unlock their lock screen. These points can be exchanged for gift cards or even can be exchanged for cash. The company also plans to add coupons for stores and restaurants, as well as goods from Korean cosmetic brands or relating to pop stars.

AppDisco released its first app in Japan, Ad Latte, back in December of 2011. The app gives out points to its users for watching commercials, answering questions, and participating in campaigns. The two Latte apps are integrated, allowing users to collect points from both apps.

The app will be available to U.S. users starting this summer. Latte Screen can be downloaded over on Google Play.

  1. In their announcement, the company used the word ‘hijacks’, perhaps for creative effect. Obviously this has a negative connotation in English, but in Japanese it reads ok.