Back on June 7th we wrote that Japan’s smash hit Puzzle & Dragons would be engaging in a collaborative promotion with Supercell’s Clash of Clans. The tie-up, which sees Clash of Clans characters like appear as special enemy monsters and playable cards, began yesterday with the new CoC dungeon going live in the game.
It didn’t take long for this partnership to yield fruit, as Clash of Clans became the top free iOS app in the Japan app store at about 7pm last night . Check out the chart above to see it’s recent progress. In the top grossing ranks, CoC is currently ranked 21st overall.
I’ve collected a couple of CoC cards already in Puzzle & Dragons, and it’s going to be interesting to see if GungHo conducts similar promotions with Western gaming companies looking to break into the lucrative Japan mobile gaming market.
Of course, Puzzle & Dragons has dominated the Japanese market like no other game, recently surpassing 15 million downloads back on June 8th.
Update: Serkan Toto has more on this in a great post late last night.
Clash of Clans is now also a featured staff pic in the Japanese app store, and that has likely been a huge help for the app too. ↩