DeNA lets you enjoy live performances of Japanese stars on mobile



Japanese internet giant DeNA recently announced that it will launch a new app that allows users to enjoy live performances with media personalities and stars. It is called Showroom, and its desktop version will be live in the middle of this month, with iOS and Android versions to follow soon.

In partnership with multiple talent agencies in Japan, the company will be broadcasting about 100 programs every day, from 5pm to 2am (JST). Users can send comments or gifts to any of the performers over the internet, almost as if you’ve thrown something onto the stage in real life. The service is available for free, but you will need to pay a fee when sending the gift. This will be likely be the main revenue stream for the service.

As some of our readers may know, Japanese pop super-group AKB48 was born from the concept of making a pop idol girl group, with its own theater and daily performances. But the DeNA service takes the idea one step further, so you can join such performances from the comfort of home. For talent agencies, the service will create more opportunities to showcase up upcoming stars as well.

In the near future, the company expects to provide this service in multiple languages, serving global fans of Japanese pop and entertainment scene.

(Thanks to Junya Mori for this news update.)