Fuji Startup Ventures invests in Japanese online classifieds service



Fuji Startup Ventures recently announced it has invested an undisclosed sum in Japanese online classifieds service JMTY.jp (pronounced Jimoty). JMTY provides listings in a wide range of categories, including items for sale, job listings, services, and events.

JMTY was initially launched by Infinity Venture Partners back in 2011, and subsequently raised funding from KDDI Open Innovation Fund and Mitsubishi UFJ Capital. The web service is optimized for smartphones, and it is available as a native iOS app which has seen some success in the Lifestyle category in the Japanese App Store.

It was also announced that JMTY will also be use to power Sankei Living’s Living Web classifieds page, located at mrs.living.jp/tokyo/classified, targeting female audiences. Sankei Living is a subsidiary of Fuji Media Holdings, which of course also is the parent of the aforementioned Fuji Startup Ventures.

It’s interesting to see JMTY still doing well, as there has been some skepticism has to whether there is a market for classifieds services in Japan. But recently we have seen more players jumping into Japan’s C2C buy-and-sell market especially, including mobile services like Mercari and Fril.

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