Beauty products portal @Cosme to diversify business with GlossyBox Japan acquisition



Tokyo-based iStyle (TSE:3660), the company behind Japanese popular cosmetics review portals @Cosme, announced yesterday that it acquired Beauty Trend Japan, the operating company of GlossyBox Japan.

GlossyBox was started by Germany-based investment company Rocket Internet, and has been providing subscription-based cosmetics delivery service to female consumers in several Asian countries. In a related story, Singapore-based subscription service startup VanityTrove acquired GlossyBox Taiwan last year in order to expand their operations in Southeast Asia.

While GlossyBox Japan has 53,000 users, iStyle has 2.8 million users and has partnered with some 850 cosmetics manufacturers in Japan.

via Shopping Tribe / TechCrunch Japan