Japanese smartglasses launch crowdfunding campaign again, this time for global expansion



See the original story in Japanese.

Our readers may recall that major Japanese optical retailer Paris Miki Holdings (TSE:7455) had launched a crowdfunding campaign for Fun’iki Ambient Glasses, successfully raising more than double the initial goal of 3 million yen ($30,000 at the exchange rate then). The company has just started another crowdfunding campaign with the same product, but this time it is via the global edition of Makuake, a crowdfunding platform of Japan’s internet giant CyberAgent (TSE:4751), with the aim of reaching out to the global audience.


Unlike other smartglasses like the Google Glass eyewear which typically projects images on their lenses, Fun’iki Smart Glasses links in on a smartphone to convey various information through light and sound, such as e-mail notifications, social media updates, schedule reminders, stock price movements and weather updates. Powered by compact USB rechargeable Li-ion batteries, multicolored LEDs automatically light up the lenses according to personalized settings.

The crowdfunding campaign targets the initial goal of 3.33 million yen, or about $27,600, with 24 days remaining as of this writing. I would like to see how the product can attract global consumers as they have done so well with Japanese campaign backers.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy