Tokyo-based startup Vinclu has started an Indiegogo campaign to raise $30,000 to produce its new appcessory product called Ayatori. The product plugs into a smartphone earphone jack and allows users to enjoy communicating with others by changing illumination patterns using the Ayatori app.
VVinclu develops appcessories that help people connect. In 2013 they raised more than $6,000 on Japanese crowdfunding site campaign on Japanese crowdfunding site Campfire last year, and it was successfully closed with more than their $6,000 initial goal raised. Vinclu is active in the Tokyo startup scene, and have taken part in many local incubation initiatives like Incubate Camp (seasonal bootcamp event by Incubate Fund) and IVS (Infinity Venture Summit) Launch Pad.
By combining with the Ayatori app the device will allow users to enjoy several never-seen-before experiences, where you will be notified by the illumination when any of other users having the same interest or the same hobby with you passes nearby.
Japanese toy startup Moff has successfully leveraged software/hardware combinations. Besides the uniqueness of their product characteristics, they find value in metrics that can be obtained from the product when users play it.
One item of the Vinclu product costs $25, two for $45. Shipping and delivery will start in December.