Japanese startup studio and consulting firm Ignition Point acquired by Dentsu

Photograph by Dick Thomas Johnson
Used under the CC BY 2.0 license.

See the original story in Japanese.

Tokyo-headquartered Ignition Point, offering digital transformation support for enterprises as well as startup studio functions, has been acquired by Dentsu Group (TSE: 4324). The firm will become a consolidated subsidiary of the ad giant. Financial terms for the acquisition has not yet been disclosed.

Upon the acquisition, Ignition Point will soon begin collaborating with Dentsu Japan Network, the Japanese business operating company of the ad conglomerate, strengthening its business in the areas of business transformation (BX) and digital transformation (DX).

Ignition Point was established in 2014 by Kazuhiro Aoyagi, a former Deloitte Tohmatsu Consulting employee. After the acquisition, Aoyagi stepped down as president while Takafumi Suemune, former executive vice president and COO, became the new president.

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