See the original story in Japanese.

Tokyo-based Ptmind, the startup that operates heatmap access analytics solution Ptengine (previously known as Ptmind in Japan and Miapex outside Japan), recently announced that it has acquired over 20,000 user accounts.

The analytics tool was launched back in July of 2013. As indicated by winning the Good Design Award, a design promotion initiative of the Japanese government, the company has delivered a universally easy-to-use interface and a fun-to-use experience. The tool’s heatmap function shows users how their visitors viewed or clicked on their websites, thus contributing to individual and corporate website owners acquisitions.

See also:

• Japan’s heatmap analytics solution Pt engine launches Android SDK in closed beta
• Tokyo’s Ptmind to set up shop in Silicon Valley, provide analytics solutions globally

In late 2014, they integrated with US-based A/B testing tool Optimisely and started a full-scale service operation in the English-language markets. The partnership with the top global company in testing tools has helped Ptengine gain confidence from users.

Ptmind CMO (Chief Marketing Officer) Ryotaro Ohara explained:

We have noticed a good result as expected from the integration with Optimisely but our analysis shows that the massive growth in our subscribers are mainly due to our marketing efforts. We enlarged our marketing team targeting the English-language markets, going through many trials and errors for various measures.

The company understands that the number of users as well as the level of recognition for Ptengine in both Japan and the English-language markets are yet still low. Beyond expending more efforts into marketing activities, focus upon visualizing data metrics on the platform will be enhanced so that companies can more likely make an appropriate business decision based on it.

As their user base grows steadily and globally, it will be interesting to see how Ptmind will strengthen the platform’s functionality while integrating with other service platforms to better serve users.

Translated by Conyac crowdsourced translation service
Edited by Masaru Ikeda
Proofread by “Tex” Pomeroy

See the original story in Japanese.

Tokyo-based Ptmind, the startup that operates heatmap access analytics solution Pt engine (previously known as Ptmind, and especially known as Miapex outside Japan), announced today that it has launched an Android native app version in closed beta.

Conventional versions of the solution support heatmap analytics for web apps on mobile but not the ones for native apps. Comprised of tracking and reporting SDKs (software developer kits), the Android native app version analyzes user behavior on news curation apps, for instance, which typically have dynamic scrollviews or screen changes. So Ptmind expects a wider range of app developers to use the solution to analyze user behavior.

The solution has such functions as:

• Analytics reporting available without a desktop
• Heatmap analytics available in real-time access or for past access in the last 30 days
• Reporting available on mobile anytime, anywhere
• Even on apps using dynamic scrollviews or screen changes, animated analytics heatmap can be overlapped on a real-time app screen showing accordingly. (see video below, 08sec to 15sec)

Since its global launch in October 2013, Pt engine has been adopted by over 4,500 mobile websites in Japan alone. Developers interested in the new version can apply for a test integration on the company’s website. The company says an iOS native app version will follow.