Japan’s online fashion retailer Start Today to acquire e-publication company Yappa

Japan’s online fashion retailer Start Today to acquire e-publication company Yappa

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Start Today (TSE:3092), the Japanese company behind the country’s leading online fashion retailer Zozotown, announced today that it will acquire Tokyo-based e-publishing company Yappa. The acquisition will occur on October 1.

Started in 2000, Yappa publishes online editions of over 900 magazines in partnership with Japanese leading publishers. Especially for folks in the local startup community in Tokyo, the company is also known for publishing the Japanese translation of US-based tech news media ReadWrite.com.

Through the acquisition, Start Today aims to leverage Yappa’s content publishing capability and explore sales and marketing synergy in the online fashion retail business.

Via Venture Now