Japan’s Kaizen Platform, online experience optimizer, secures $8 million in series B



This is the abridged version from our original article in Japanese.

Japanese startup Kaizen Platform, offering website user interface improvement solutions, announced today it has fundraised $8 million in a series B round. Participating investors are YJ Capital, NTT Docomo Ventures, Saison Ventures, Colpl, Eight Road Ventures Japan (previously known as Fidelity Growth Partners Japan), Gree Ventures, and GMO Venture Partners. Eight Road Ventures Japan, Gree Ventures, and GMO Venture Partners participated in the previous round.

With the latest funds, Kaizen Platform has fundraised a total of $17.8 million for three years since launch. The funds will be used to strengthen management foundation, product development and global expansion.

Upon announcement at this time, the company announced that their platform for enterprise users, launched back in August 2013, has been adopted by 170 companies and added $200 million in revenue through their websites by optimizing the online experience of website visitors. According to Kaizen Platform CEO Kenji Sudo, the company’s online experience improvement solutions are leveraging more than 2,900 crowdsourced growth hackers worldwide.

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Translated by Masaru Ikeda
Edited by “Tex” Pomeroy