Fujitsu unveils retail store analytics solution to visualize customer movement

Fujitsu unveils retail store analytics solution to visualize customer movement

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Photo via Tech-On

The folks over at Tech-On have reported about some clever infrared sensor technology from Fujitsu that visualizes the movements of shoppers in a store. By using the recorded data, a store manager can gain insights into whether or not their product displays are effective or find out information about their in-store queues.

The solution sounds somewhat similar to that of startup Locarise, which instead determines foot traffic metrics based on wi-fi signals collected from customers’ smartphones. Our readers may recall that Locarise was a special award winner at last October’s OnLab Demo Day.

Via TechOn