Japanese stock photo service Pixta opens in Taiwan, sees 500% YoY increase



See the original story in Japanese.

Tokyo-based Pixta provides royalty-free stock photography, illustrations, and videos. Seeing an increase in downloads of five times last year’s numbers, the company is now looking to expand into the Taiwanese market. They announced the establishment of a new location in Taiwan which began business operations on July 16th. This is Pixta’s 2nd overseas location after their Singapore office.

Pixta released its English and Chinese versions in 2013, and in November of the same year established a location in Singapore, expanding their business into Asia. Meanwhile, this year picture downloads in Taiwan have increased rapidly. Results of studies have shown that in addition to a high interest in fashion, beauty, and lifestyle, there is a particularly large demand for materials featuring Japanese models.

Due to the coming influx of tourism to Japan along with the need to present a new image for the nation, they have created a special Japan Page featuring only images of Japan and its people. With a new location in Taiwan, Pixta will expand their marketing efforts to establish themselves locally while continuing to focus on these sorts of user needs.

In conjunction with this change, the Japanese images page has now also been made available for the traditional Chinese version of Pixta. The page features travel locations that are popular amongst Taiwanese such as Tokyo, Mt. Fuji, Kyoto, Hokkaido, as well as other destinations in Japan. Using photos and other materials, the company hopes to show the appeal of Japan and meet the needs of the increasing demand.

Due to all of the attention being focused on Japan with to the coming Olympic games and other events, many industries are concentrating their efforts on dealing with the influx of people, which is why businesses are moving to present the appeal of Japan through photos and illustrations. On that front you could say that Pixta is hitting the iron while is hot.

Translated by Connor Kirk
Edited by Masaru Ikeda