THE BRIDGE

Yukari Mitsuhashi

Yukari Mitsuhashi

Yukari is a tech writer based in Tokyo, with previous experience working with a few startups in Japan. She also supervised the Japanese caption and narration of the movie “Social Network”. She aspires to contribute to Japanese startup scene by what she does best: writing. Find her on Twitter, at @yukari77.

http://www.techdoll.jp

Articles

Find short-term startup jobs in over 30 countries around the world with Jobbatical

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See the original story in Japanese. As evolving technology continues breaking down barriers in the IT business world, an increase in competition for jobs is one thing that is apparent. Location, time, working conditions, and other variables factor in to the changing shape of how we work. Unconventional companies like Buffer that have staff working remotely from all over the world, founders included, gather the best personnel available and personify the work structure of the new age. Offering More than 200 positions in over 30 countries With a beta release in August 2014, Jobbatical’s mission is to connect skilled people to startup companies located all over the world. People who find work through Jobbatical will need to move to the city or location of that company for a minimum one year period. As opposed to working remotely from your current location, Jobbatical is suggesting a new working system where users relocate to the company’s city or area. By living somewhere for at least one year, Jobbatical offers an experience that otherwise can’t be had as a casual traveler. At present more than 200 positions in over 30 different countries are on Jobbatical, and registered users have exceeded 5,000. Jobbatical seems…

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The Jobbatical team based out of Estonia.

See the original story in Japanese.

As evolving technology continues breaking down barriers in the IT business world, an increase in competition for jobs is one thing that is apparent. Location, time, working conditions, and other variables factor in to the changing shape of how we work. Unconventional companies like Buffer that have staff working remotely from all over the world, founders included, gather the best personnel available and personify the work structure of the new age.

Offering More than 200 positions in over 30 countries

With a beta release in August 2014, Jobbatical’s mission is to connect skilled people to startup companies located all over the world. People who find work through Jobbatical will need to move to the city or location of that company for a minimum one year period.

As opposed to working remotely from your current location, Jobbatical is suggesting a new working system where users relocate to the company’s city or area. By living somewhere for at least one year, Jobbatical offers an experience that otherwise can’t be had as a casual traveler. At present more than 200 positions in over 30 different countries are on Jobbatical, and registered users have exceeded 5,000.

Jobbatical seems it would be an valuable resource for companies who are looking to hire talent from other countries. All processes in posting a new job, from taking pictures to writing a description, is completely planned and designed by the Jobbatical staffers. They take into consideration how to make say, for instance, a job in Malaysia looks as appealing as possible to job seekers in other countries when taking pictures and creating a profile. As the service is still in beta, all planning services are free of charge, however they are considering becoming a paid service in the future.

Popular locations: Singapore, Germany, Estonia, and more

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Singapore-based Adtech startup is seeking a QA engineer.

Over half of the jobs published on Jobbatical are for some sort of software engineer. Other types of positions include marketing, business development, sales, UX/UI engineering, product management, etc. Singapore, Berlin, Hong Kong, and Estonia are some of the most popular work destinations.

In the past, two of the most popular positions were community management at Jakarta-based food industry startup AbraResto, and travel guide inspection at Alien Adventure, a travel industry startup in Amsterdam. Other positions registered to the site range from engineer jobs in Vietnam to marketing jobs in Slovenia’s capital Ljubljana, and many more.

This time we had the chance to hear from Jobbatical’s Japanese-American global marketer, Isabel Hirama. Currently living in Estonia, the initial push was an open position at Jobbatical for a “native English speaker who can do marketing.”

I thought the idea of a going somewhere to work for a short time while having an adventure was fascinating. All of the positions are generally about one year. Of course giving a full commitment to move somewhere for a year is tough at first, but actually living somewhere for that long gives you an experience that travelers just can’t get.

Estonia’s second-ever female entrepreneur securing VC funding

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Jobbatical CEO Karoli Hindriks

Karoli Hindriks, co-founder and CEO of Jobbatical, is Estonia’s second-ever female startup CEO who has succeeded in securing VC funding. She became CEO of MTV Estonia at her age of 23 and has helped build various other media since.

The idea for Jobbatical, a hybrid of the words “job” and “sabbatical”, came to Karoli in March of 2014 when she was in Malaysia.

She realized that relaxing at the beach is nice and all but after about a week you start to get bored and restless. After searching the web for short term jobs that can be done while adventuring around new places, she found nothing but volunteer jobs on farms, nothing that made use of her business skills. Soon after, she had the chance to go to Silicon Valley, where she went around to startups in the area and eventually got a 6-month position. She thought, people should have to go searching for jobs by themselves, there should be a marketplace for this kind of thing.

Hindriks explained:

To get out of your own country for one year and go do a job on the other side of the globe; I thought there should be a style of working like that. Our long term goal is for the word Jobbatical to be in the dictionary, then I want to make it so it’ll be obvious that there is a way to work like this.

Finding people with entrepreneurial qualities

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Recently, not only startups and corporations, but also NPO and social enterprise jobs in multiple countries are increasing in number, said Hindriks. In the near future, Jobbatical is planning to start doing curation on the site as well as begin offering a sort of matching system.

Jobbatical is largely targeted at so-called “globetrotters”, or people who travel widely, which is why Hindricks believes that because globetrotters have some entrepreneurial qualities, jobs at startups are a particularly compatible fit. There are many people who either like traveling, experiencing new things, or people who embrace change. She says that Jobbatical attracts people who want a change of scenery, dive into the unknown and get a fresh start, people with the entrepreneurial spirit.

Estonia, where every part of one’s life is digitized to the point where even doing tax returns takes just five minutes, is also sometimes called “E-stonia” in reference to their trend of making use of technology in many aspects of its peoples’ lives. Hindricks hopes that the Estonia based Jobbatical will change even more the way we live and work today.

Translated by Conner Kirk
Edited by Masaru Ikeda

Japan’s heatmap analytics solution Ptengine surpasses 20,000 subscribers worldwide

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See the original story in Japanese. Tokyo-based Ptmind, the startup that operates heatmap access analytics solution Ptengine (previously known as Ptmind in Japan and Miapex outside Japan), recently announced that it has acquired over 20,000 user accounts. The analytics tool was launched back in July of 2013. As indicated by winning the Good Design Award, a design promotion initiative of the Japanese government, the company has delivered a universally easy-to-use interface and a fun-to-use experience. The tool’s heatmap function shows users how their visitors viewed or clicked on their websites, thus contributing to individual and corporate website owners acquisitions. See also: Japan’s heatmap analytics solution Pt engine launches Android SDK in closed beta Tokyo’s Ptmind to set up shop in Silicon Valley, provide analytics solutions globally In late 2014, they integrated with US-based A/B testing tool Optimisely and started a full-scale service operation in the English-language markets. The partnership with the top global company in testing tools has helped Ptengine gain confidence from users. Ptmind CMO (Chief Marketing Officer) Ryotaro Ohara explained: We have noticed a good result as expected from the integration with Optimisely but our analysis shows that the massive growth in our subscribers are mainly due to our marketing efforts. We enlarged our marketing team targeting the English-language markets,…

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See the original story in Japanese.

Tokyo-based Ptmind, the startup that operates heatmap access analytics solution Ptengine (previously known as Ptmind in Japan and Miapex outside Japan), recently announced that it has acquired over 20,000 user accounts.

The analytics tool was launched back in July of 2013. As indicated by winning the Good Design Award, a design promotion initiative of the Japanese government, the company has delivered a universally easy-to-use interface and a fun-to-use experience. The tool’s heatmap function shows users how their visitors viewed or clicked on their websites, thus contributing to individual and corporate website owners acquisitions.

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The user growth of Ptengine since its launch back in July 2013.

See also:

In late 2014, they integrated with US-based A/B testing tool Optimisely and started a full-scale service operation in the English-language markets. The partnership with the top global company in testing tools has helped Ptengine gain confidence from users.

Ptmind CMO (Chief Marketing Officer) Ryotaro Ohara explained:

We have noticed a good result as expected from the integration with Optimisely but our analysis shows that the massive growth in our subscribers are mainly due to our marketing efforts. We enlarged our marketing team targeting the English-language markets, going through many trials and errors for various measures.

The company understands that the number of users as well as the level of recognition for Ptengine in both Japan and the English-language markets are yet still low. Beyond expending more efforts into marketing activities, focus upon visualizing data metrics on the platform will be enhanced so that companies can more likely make an appropriate business decision based on it.

As their user base grows steadily and globally, it will be interesting to see how Ptmind will strengthen the platform’s functionality while integrating with other service platforms to better serve users.

Translated by Conyac crowdsourced translation service
Edited by Masaru Ikeda
Proofread by “Tex” Pomeroy

This crowdfunding site wants to attract the world with genuine Japanese food products

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See the original story in Japanese. Vertical crowdfunding sites have been popping up in various businesses like sports or gaming. As part of this hype, Tokyo-based startup Luck recently launched a crowdfunding platform called Washoku Explorer, aiming to help foodies around the world satisfy their appetites for Japanese food. Washoku (or Japanese food) was registered as an Intangible Cultural Heritage by UNESCO in 2013, which boosted the boom of Japanese food and cuisine globally. In response to this hype, the platform aims to deliver high-quality and healthy food products from Japan to the world. More than 13 million foreign tourists visited Japan in 2014, and this number is expected to hit the 20 million annual visitors milestone by the 2020 Tokyo Olympics Games. According to the Japan Tourism Agency, 97% of foreign tourists have visited Japan for the purpose of eating Japanese food and cuisine, underscoring the world’s great interest in Japanese food culture. Using the platform, food product distributors, farmers, and fisheries in Japan (dubbed ‘producer’ on the platform) are allowed to launch a crowdfunding campaign for their products. Backers, typically foodies from outside Japan, can get Japanese food products as rewards after their backing campaign is privileged. The…

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See the original story in Japanese.

Vertical crowdfunding sites have been popping up in various businesses like sports or gaming. As part of this hype, Tokyo-based startup Luck recently launched a crowdfunding platform called Washoku Explorer, aiming to help foodies around the world satisfy their appetites for Japanese food.

Washoku (or Japanese food) was registered as an Intangible Cultural Heritage by UNESCO in 2013, which boosted the boom of Japanese food and cuisine globally. In response to this hype, the platform aims to deliver high-quality and healthy food products from Japan to the world.

More than 13 million foreign tourists visited Japan in 2014, and this number is expected to hit the 20 million annual visitors milestone by the 2020 Tokyo Olympics Games. According to the Japan Tourism Agency, 97% of foreign tourists have visited Japan for the purpose of eating Japanese food and cuisine, underscoring the world’s great interest in Japanese food culture.

Using the platform, food product distributors, farmers, and fisheries in Japan (dubbed ‘producer’ on the platform) are allowed to launch a crowdfunding campaign for their products. Backers, typically foodies from outside Japan, can get Japanese food products as rewards after their backing campaign is privileged.

The platform operator has an editorial team and interviews food producers (or campaign owners) to develop their crowdfunding project page in English. The platform operator provides all customer acquisition and promotional efforts, responding to inquiries from backers in foreign languages, and overseas shipping procedures including managing food exporting regulations so that campaign owners don’t have to worry about these things. Commissions will not be charged to campaign owners unless their project reaches its funding goal.

At the time of the launch, campaigning projects included a variety of food products like pickled plum of Kishu-Nankoubai from Wakayama, Goma-Kurumi Miso Tsuyu from Nagano (soybean paste-based dipping seasoning with sesame and walnut for noodles), small-fish seasoning for rice from Hiroshima, and dried judas’ ear fungus from Ibaraki. The company aims to give foreigners the opportunity to explore and discover unknown food and ingredients from Japan.

Luck aims to transact more 1.3 billion yen ($11 million) over the platform on an annual basis in three years. Luck CEO Makoto Maemura elaborated:

For a resource-poor country like Japan, food culture is a ‘killer content’ that can generate huge revenue from global markets. However, I think that food product producers in Japan that are backing the culture have not sufficiently benefited. We want to fill the supply-demand gap between foreign consumers seeking authentic food products from Japan and food product producers who are unlikely to have global sales channels and marketing experience.

The Smithsonian National Museum of American History in Washington DC recently held an event featuring sushi to highlight how this Japanese cuisine has been accepted as part of the local food culture in the US and has become a popular fare for Americans.

Meanwhile, Washoku Explorer showcases Japanese food that typical foreigners have never tasted or seen before. So it will be interesting to see how the company will attract people who are less familiar with these products.

Translated by Taijiro Takeda
Edited by Masaru Ikeda and Kurt Hanson

Crowdfunding campaign underway for Kayac’s LED skirt that lights up your thighs

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See the original story in Japanese. After meeting the funding target for their Danbokko Kitchen crowdfunding campaign on 26 March, Tokyo-based creative agency Kayac is moving forward with a new project called Hikaru Skirt, or “illuminating skirt.” This crowdfunding campaign for a skirt that lights up your Zettai Ryoiki [1] with colorful LED’s, started on 2 April with a funding goal of 3.9 million yen (approximately $32,000). The Hikaru Skirt is a personalizable fashion item with LED lights built into the skirt. Changing the LED’s color to match your outfit or your mood is easy using the skirt’s companion smartphone app. The skirt’s lights can be turned on or off with the touch of a button, and it can even sync to music at parties or clubs. The previous model of Hikaru Skirt was featured in a video by idol group Moso Calibration and their new song Mahou no Juice (see the video in the bottom). While it is uncommon for Kayac to promote a product that has a single creator, the skirt has been getting considerable social media attention leading to the decision to branch out into the manufactured goods market. Kayac Creative Director Kiyoyuki Amano is taking the leadership…

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See the original story in Japanese.

After meeting the funding target for their Danbokko Kitchen crowdfunding campaign on 26 March, Tokyo-based creative agency Kayac is moving forward with a new project called Hikaru Skirt, or “illuminating skirt.” This crowdfunding campaign for a skirt that lights up your Zettai Ryoiki [1] with colorful LED’s, started on 2 April with a funding goal of 3.9 million yen (approximately $32,000).

The Hikaru Skirt is a personalizable fashion item with LED lights built into the skirt. Changing the LED’s color to match your outfit or your mood is easy using the skirt’s companion smartphone app. The skirt’s lights can be turned on or off with the touch of a button, and it can even sync to music at parties or clubs. The previous model of Hikaru Skirt was featured in a video by idol group Moso Calibration and their new song Mahou no Juice (see the video in the bottom).

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Lighting under the skirt can be controlled by a dimmer in a mobile app.

While it is uncommon for Kayac to promote a product that has a single creator, the skirt has been getting considerable social media attention leading to the decision to branch out into the manufactured goods market. Kayac Creative Director Kiyoyuki Amano is taking the leadership role in the Hikaru Skirt project.

Along with the cosplay boom, an increasing interest in science fiction and anime fashion is emerging. Is it possible to create something that bridges the gap between cosplay and everyday fashion, takes advantage of technology and looks good, too? This was the question that gave way to the Hikaru Skirt.

Amano explained:

The technology wasn’t the basis for the skirt; it was more the question of how can we make personal style more enjoyable? That lead to its development. In designing the skirt it was really important to me that it look cute whether lit up or not. You can wear it to go with a one-piece or as a skirt; it’s fashion that fits into everyday style.

Supporting the campaign at the 16,000-yen level gets you one medium Hikaru Skirt – delivery set for this October. Supporting projects like these that have single creators reinforces the creative spirit of Kayac’s employees. We look forward to seeing more unique products from Kayac.

Translated by Connor Kirk
Edited by Masaru Ikeda and Kurt Hanson


  1. Zettai Ryoiki is originally a term from Japanese anime series Evangelion, “Absolute territory” in English, has come to refer to the section of skin exposed between the hem of a miniskirt and the top of knee high socks.

Japan’s DogHuggy, Airbnb for dogs, secures funding from CyberAgent Ventures

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See the original story in Japanese. Tokyo-based DogHuggy provides a service to replace kennels for dog owners, making it possible by matching them with reliable pet sitters (or hosts) online in a way like Airbnb that connects those in need of staying with others offering a place to stay. DogHuggy, the company behind the service under the same name, announced in March that they have fundraised an undisclosed sum from CyberAgent Ventures. DogHuggy lets users sign up as a dog owner or sitter (host) so that owners who go out of town can find someone reliable and affordable to take care of their pooch. In this space, we’ve seen startups like US-based DogVacay raising $25 million last November as well as Tokyo-based inDog which recently launched a teaser site. For dog owners, DogHuggy shows you a list of available hosts in your neighborhood so that you can choose one of them as your host by checking their profiles and the reason why they have registered. Once your booking is made, you need to take your pooch to the host’s venue and later pick him up according to the schedule that you have agreed with the host. Planning to start its…

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From the left: DogHuggy CEO Shogo Nagatsuka, CTO Yohei Someya

See the original story in Japanese.

Tokyo-based DogHuggy provides a service to replace kennels for dog owners, making it possible by matching them with reliable pet sitters (or hosts) online in a way like Airbnb that connects those in need of staying with others offering a place to stay. DogHuggy, the company behind the service under the same name, announced in March that they have fundraised an undisclosed sum from CyberAgent Ventures.

DogHuggy lets users sign up as a dog owner or sitter (host) so that owners who go out of town can find someone reliable and affordable to take care of their pooch. In this space, we’ve seen startups like US-based DogVacay raising $25 million last November as well as Tokyo-based inDog which recently launched a teaser site.

For dog owners, DogHuggy shows you a list of available hosts in your neighborhood so that you can choose one of them as your host by checking their profiles and the reason why they have registered. Once your booking is made, you need to take your pooch to the host’s venue and later pick him up according to the schedule that you have agreed with the host.

Planning to start its operation in Japan’s major city areas, DogHuggy will offer the service for 4,000 to 5,000 yen (about $33 to $42) per night while conventional kennels usually charge 6,000 to 7,000 yen ($50 to $58). Hosts can partially donate their income from the platform to selected animal welfare NPOs upon request.

In our recent interview with DogHuggy CEO Shogo Nagatsuka and CTO Yohei Someya, they told us what has triggered them to launch the service.

What’s the problem with conventional kennels?

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Aged 18 years now, CEO Nagatsuka has loved animals since childhood. So he took a class of animal welfare while attending a high school attached to a college of veterinary medicine. In contrast with the US and UK where people obtain pets from breeders, he learned that pets in Japan are typically being sold at pet shops as a commodity.

Uncovering the fact that this type of trade practice results in a tendency to abuse pets which is especially on rise in Japan, Nagatsuka felt a sense of urgency with increased awareness of the problem to be dealt with. He thought how he can make a greater contribution through work to the society than by just becoming a veterinarian helping animals at hand. So he started with solving common problems that many pet owners face while attending high school.

When out of town, dog owners typically entrust their pets to kennels. But the service quality of kennels in Japan is inferior to that in Western countries, and not merely that dogs are penned in a very small cage. The DogHuggy team interviewed 200 people walking with their dogs in Yoyogi Park, Tokyo’s huge green area known for having several dog run facilities. As a result, the team learned that many dog owners use kennels because there’s no other choice when leaving home.

Nagatsuka explained:

I have entrusted my pooch to kennels, but he returned in an unwell condition when I picked him up at the kennel because he was forced to spend long hours in a small cage and got stressed. I then came to avoid taking long day trips because I was afraid that the same thing would happen again.

Caring for beloved animals, not just making money

DogHuggy prioritizes improving the quality of their pet sitters. Only qualified sitters upon interview are allowed to sign up as a host, and many of them have a publicly-certified license. Nagatsuka and Someya have taken advantage of their network since school to attract licensed pet sitters.

In addition, using DogHuggy, their pet sitters are obliged to send at least three daily snapshots of your pooch per night so that it will keep you updated about how your pooch spends a good time even when being apart. The team also has a system enabling rapid response to your possible anxiety about your pooch as needed.

In terms of the demographics of hosts, many of them are people in their late 20s to early 30s who typically have a pooch at their parents’ home but are unable to do in their apartment in urban areas.

Nagatsuka elaborated:

Many of our hosts agree with our vision of wanting to help animals and make them happier. Because of the platform allowing them to donate animal welfare NPOs, they are participating in our activities upon supporting our vision rather than just making money.

DogHuggy is planning to launch pretty soon. They want to acquire 500 hosts by the end of this June.

Translated by Taijiro Takeda
Edited by Masaru Ikeda & “Tex” Pomeroy

Japan’s Bitforest unveils freemium vulnerability scanning tool for continuous integration

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See the original story in Japanese. Our readers may recall that we covered a cloud-based web vulnerability scanning tool called VAddy in February. Tokyo-based Bitforest, the company behind the tool, officially launched its global edition today. Integrated with continuous integration (CI) tools such as Jenkins, TravisCI and CircleCI, VAddy helps developers scan vulnerabilities in code under development. Followed by the launch of the Japanese version of Vaddy back last October, the newly-introduced global freemium version provides app developers around the world with an optimized security solution for their integration efforts. With agile software development utilizing CI tools getting more common in the app development industry, especially in the U.S., various testing processes are now automated. However, there are few substantial tools automating vulnerability testing process in the CI cycle, so more than a few developers do not carry out the necessary tests. The Bitforst team claims that VAddy helps developers conduct their vulnerability tests, contributing to the rapid release of secure apps. The company has set up a blog in English and Japanese to tell their vision to potential users. Yasushi Ichikawa, a project leader of the VAddy development team, recently posted an interesting article on the blog, where he said that every technology-focused startup has to make their stance clear and keep sharpening their “edge”. So it tells something about what…

VAddy-English-website1

See the original story in Japanese.

Our readers may recall that we covered a cloud-based web vulnerability scanning tool called VAddy in February. Tokyo-based Bitforest, the company behind the tool, officially launched its global edition today.

Integrated with continuous integration (CI) tools such as JenkinsTravisCI and CircleCI, VAddy helps developers scan vulnerabilities in code under development. Followed by the launch of the Japanese version of Vaddy back last October, the newly-introduced global freemium version provides app developers around the world with an optimized security solution for their integration efforts.

With agile software development utilizing CI tools getting more common in the app development industry, especially in the U.S., various testing processes are now automated. However, there are few substantial tools automating vulnerability testing process in the CI cycle, so more than a few developers do not carry out the necessary tests. The Bitforst team claims that VAddy helps developers conduct their vulnerability tests, contributing to the rapid release of secure apps.

The company has set up a blog in English and Japanese to tell their vision to potential users. Yasushi Ichikawa, a project leader of the VAddy development team, recently posted an interesting article on the blog, where he said that every technology-focused startup has to make their stance clear and keep sharpening their “edge”. So it tells something about what kind of values the Bitforest team wants to bring through VAddy by declaring what they will not do.

Bitforest is now planning to launch the premium version of VAddy this summer.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy

Mining closets for unused items, Japan’s Sustina wants to create sharing economy for fashion

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Led by AirCloset where professional stylists select what to wear for users and the Laxus rental service specifically for luxury handbags, fashion rental service is now a hot market. The newest launch in March for this area is Sustina being offered by Omnis. Sustina’s mobile app is already available for iOS on iTune AppStore and for Android on Google Play. Reusing clothing in the closet that never get worn again Where Sustina differentiates itself from other services is that it offers a ‘wear-sharing’ service that handles used clothings and bags coming direct from users, at a monthly price of 5,800 yen (about $49). Just like XZ (pronounced ‘closet’), an online fashion community, it aims to reuse clothes that have been languishing in the back of user closets. It is most similar to being a monthly-subscription version of pre-pivoted Material Wrld, the New York-based luxury fashion trade-in company. Omnis COO Takashi Saito explained: I’ve came up with Sustina as a solution to the current state of many clothes, bags and accessories stored well-nigh unused as a consequence of mass-production and mass-consumption started in the late 20th century. Renting up to five items at once, for “Mix & Match” wearing Renting and…

sustina_featurdimage

Led by AirCloset where professional stylists select what to wear for users and the Laxus rental service specifically for luxury handbags, fashion rental service is now a hot market. The newest launch in March for this area is Sustina being offered by Omnis. Sustina’s mobile app is already available for iOS on iTune AppStore and for Android on Google Play.

Reusing clothing in the closet that never get worn again

Where Sustina differentiates itself from other services is that it offers a ‘wear-sharing’ service that handles used clothings and bags coming direct from users, at a monthly price of 5,800 yen (about $49). Just like XZ (pronounced ‘closet’), an online fashion community, it aims to reuse clothes that have been languishing in the back of user closets. It is most similar to being a monthly-subscription version of pre-pivoted Material Wrld, the New York-based luxury fashion trade-in company.

Omnis COO Takashi Saito explained:

I’ve came up with Sustina as a solution to the current state of many clothes, bags and accessories stored well-nigh unused as a consequence of mass-production and mass-consumption started in the late 20th century.

Renting up to five items at once, for “Mix & Match” wearing

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Renting and purchasing can all be done within the app. It allows one to choose up to 5 items to rent, with no shipping fee or dues, and provides an option enabling purchase of the items as well. Further 5 items can only be rented or purchased after one returns or purchases the previous 5.

Also, if one sells unwanted clothing items, one can exchange it into Sustina’s original vouchers. It could be used for purchasing clothes and might possibly be used for monthly rental fees. Exchanging clothes with vouchers will add 10% more monetary value than paying with other monetary instruments.

Currently Sustina offers more than 40 brands of female clothing such as Aquagirl, Snidel, Rose ud, See by Chloe, Stunning Lure, and Estnation.

“Mixed-culture” team takes on challenges

Omnis, the company behind Sustina, was founded by four members with different backgrounds like apparel jobs, IT engineers, video and music directors. This diversified team, each member being strong in different areas, is keen to expand Sustina and its opportunities in store.

The planned app release at the end of March will be preceded by a trial run, exclusive to a small community of test users. Ominis wishes to brush up its services based on the needs of users and utilization methods.

Translated by Sumi Yo via Mother First
Edited by “Tex” Pomeroy
Proofread by Masaru Ikeda

Japan’s Uluru now targets fashion retailers, helps corralling customers with tablet app

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See the original story in Japanese. Tokyo-based startup Uluru is best known for its cloudsourced platform using housewives called Shufti. The company launched a tablet-based member registration system called Kamimage, focused on helping retailers let their customers sign up for their loyalty program without paper. Uluru recently launched ‘Kamimage for Fashion‘, the member registration system specifically designed for fashion retailers. See also: Japan’s crowdsourcing plaform Shufti raises $5.8 million Recognizing high demand in fashion retailing industry Kamimage was developed with the aim to supplant papers used for surveys and membership registrations with handwriting at stores. It only takes an hour minimum to digitalize the stylus-written information, like name and home address, on customized forms. Receiving many feedbacks on digitalizing surveys and member-registration forms for Uluru’s outsourced business, the company developed the app to cut printing cost and time needed to digitalize customer information. It was first intended for events, show house exhibitions and in-home care scenes, but through its operation, they realized that a huge demand can be found in the apparel industry. In the past, apparel stores had to ask their customers to scan URL or QR codes on shop cards to access shop web pages in order to…

kamimage-for-fashion_featuredimage

See the original story in Japanese.

Tokyo-based startup Uluru is best known for its cloudsourced platform using housewives called Shufti. The company launched a tablet-based member registration system called Kamimage, focused on helping retailers let their customers sign up for their loyalty program without paper. Uluru recently launched ‘Kamimage for Fashion‘, the member registration system specifically designed for fashion retailers.

See also:

Recognizing high demand in fashion retailing industry

kamimage-for-fashion_tablet_img

Kamimage was developed with the aim to supplant papers used for surveys and membership registrations with handwriting at stores. It only takes an hour minimum to digitalize the stylus-written information, like name and home address, on customized forms.

Receiving many feedbacks on digitalizing surveys and member-registration forms for Uluru’s outsourced business, the company developed the app to cut printing cost and time needed to digitalize customer information. It was first intended for events, show house exhibitions and in-home care scenes, but through its operation, they realized that a huge demand can be found in the apparel industry.

In the past, apparel stores had to ask their customers to scan URL or QR codes on shop cards to access shop web pages in order to register themselves. However, since the appearance of iPhone, Android and such, the process has become more complex – frequently resulted in warding off the customers without their ever reaching the registration process. Furthermore, it is not efficient to digitalize the paper documents even during free time, to say the least. So the newly-introduced platform be the solution for existing issues like these.

Corralling customers through use of hand-input at storefronts

With the ‘Kamiage for Fashion’ platform, the information handwritten on tablets can be digitalized in about an hour. It doesn’t only cut various costs like printing, space for storing paper forms, time and human resources for data input, but the data can also be used for immediate customer relationship management (CRM) analyses.

Additionally, it may utilize the camera on the tablet to link customer information with images of purchased items and receipts, while also linking and sharing customer information with the store’s e-commerce site or CRM system using the Uluru API (application program interface). While there are conventional services using OCR, Uluru leverages crowdsourced workforce from the Shufti platform to let the Kamimage service provide more accurate data input to differentiate from any “pursuing” rivals.

Retailers can start using ‘Kamimage for Fashion’ fairly easily. After registering e-mail address, password and other necessary information, just pay for monthly plans ranging from 5,000 to 30,000 yen ($42 to $252) with credit card and one’s ready to go. If no tablet device is yet available, an iPad rental for the stores from 2,500 yen per month is available.

Uluru’s first-year sales goal is 70 million yen (about 588,000). The company is also looking to develop a customer and transaction management system for storefronts, helping retailers integrate their customer information with direct-marketing systems and other services.

Translated by Sumi Yo via Mother First
Edited by “Tex” Pomeroy
Proofread by Masaru Ikeda

Japanese fashion commerce giant Zozotown buys e-commerce solutions provider Aratana

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See the original story in Japanese. Start Today (TSE:3092), a company that provides Japan’s largest fashion commerce site Zozotown, announced today that it has acquired e-commerce solution provider Aratana. Aratana was launched with the aim to create new jobs for 1,000 people in Miyazaki, a coastal city on Japan’s Kyushu Island. Since its launch in 2007, the company has served more than 800 Japanese companies to develop their e-commerce sites. Meanwhile, Start Today has been helping apparel brands develop e-commerce sites in addition to operating Zozotown, Start Today’s flagship fashion commerce site. Through the partnership, Aratana will help Start Today offer their e-commerce site development services to apparel brands. As reported last year, Aratana is comprised of more than 100 engineers, with a 24-year-old security hacker as CTO at the head of the list. The company will maintain its independent business operations with their personnel structure unchanged after the acquisition. Start Today acquired DIY e-commerce solution startup Stores.jp in 2013. It will be interesting to see how the tie-up will bring synergy to both companies. Translated by Masaru Ikeda Edited by Kurt Hanson Proofread by “Tex” Pomeroy  

zozotown-aratana_logos

See the original story in Japanese.

Start Today (TSE:3092), a company that provides Japan’s largest fashion commerce site Zozotown, announced today that it has acquired e-commerce solution provider Aratana.

Aratana was launched with the aim to create new jobs for 1,000 people in Miyazaki, a coastal city on Japan’s Kyushu Island. Since its launch in 2007, the company has served more than 800 Japanese companies to develop their e-commerce sites.

Meanwhile, Start Today has been helping apparel brands develop e-commerce sites in addition to operating Zozotown, Start Today’s flagship fashion commerce site. Through the partnership, Aratana will help Start Today offer their e-commerce site development services to apparel brands.

As reported last year, Aratana is comprised of more than 100 engineers, with a 24-year-old security hacker as CTO at the head of the list. The company will maintain its independent business operations with their personnel structure unchanged after the acquisition.

Start Today acquired DIY e-commerce solution startup Stores.jp in 2013. It will be interesting to see how the tie-up will bring synergy to both companies.

Translated by Masaru Ikeda
Edited by Kurt Hanson
Proofread by “Tex” Pomeroy

 

Japan’s Lifull TraveRing connects travelers and locals, looking to create cycle of hospitality

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See the original story in Japanese. According to the Japan National Tourist Organization (JNTO), the number of foreign visitors to Japan hit a record high of 13.4 million in 2014. The fact is that the opportunity to see more foreign visitors not only in Tokyo but also in rural travel destinations in Japan has increased. Tokyo-based Lifull TraveRing recently launched a mobile app under the same name, looking to help these foreign visitors better connect with locals. The app is available for iOS on AppStore in more than 130 countries worldwide. Benefit to both sides There have been several services connecting travelers and locals in the former’s destination with each others since before, but what’s unique about the Lifull TraveRing app is that it allows users to participate both as a traveler and as a local. Using the app, one can communicate with locals at destinations during the trip while communicating with travelers in one’s hometown. Lifull TraveRing CEO Yuko Akiyama explained: We want travelers to enjoy communicating with locals in a way that they haven’t experienced in the past trips. On the other side, we want locals to feel happy by providing visitors hospitality in daily lives regardless of having no special skill or knowhow. She told us that they have been receiving sign-ups from both travelers and…

lifull-travering_featuredimage

See the original story in Japanese.

According to the Japan National Tourist Organization (JNTO), the number of foreign visitors to Japan hit a record high of 13.4 million in 2014. The fact is that the opportunity to see more foreign visitors not only in Tokyo but also in rural travel destinations in Japan has increased.

Tokyo-based Lifull TraveRing recently launched a mobile app under the same name, looking to help these foreign visitors better connect with locals. The app is available for iOS on AppStore in more than 130 countries worldwide.

Benefit to both sides

There have been several services connecting travelers and locals in the former’s destination with each others since before, but what’s unique about the Lifull TraveRing app is that it allows users to participate both as a traveler and as a local. Using the app, one can communicate with locals at destinations during the trip while communicating with travelers in one’s hometown.

Lifull TraveRing CEO Yuko Akiyama explained:

We want travelers to enjoy communicating with locals in a way that they haven’t experienced in the past trips. On the other side, we want locals to feel happy by providing visitors hospitality in daily lives regardless of having no special skill or knowhow.

She told us that they have been receiving sign-ups from both travelers and locals almost at the same ratio. When it comes to this kind of apps connecting travels and locals in travel destinations, many of us are likely to think these are intended for overseas trips or foreign visitors. But the fact is that there are an increasing number of Japanese locals using the app who want to offer travel tips about where they live, especially in Tokyo and Kyoto where the company held app release parties.

lifull-travering_screenshots

Keeping in touch even after travel

We were told that the Lifull TraveRing have been focused on how to give users intuitiveness and a sense of security in the app development process. As a result of their effort to simplify the interface, users can choose a hobby in their profile section simply by tapping on the screen as well as express their gratitude to other users for meaningful communication by sending a ‘Thank U!’ sticker. The number of received ‘Thank U!’ stickers will be displayed in a user’s profile section, so it will work as an indicator for his or her trustworthiness.

Furthermore, a user has to start with Facebook authentication but can’t create an account without a certain number of Facebook friends so that it gives users a sense of security in meeting up with new people on the platform. To assure complete security, the company has also provided users with functions to block and report spam or abuse in the app, just in case.

Akiyama elaborated:

With a mission aiming to connect people in the world with each others through travels, our app allows users to enjoy communicating with locals at your destination, not only during the visit but also after it. So while you can speak with locals during your trip, you can provide them  hospitality when they visit your hometown. We aim to create a type of cycle in this way.

Finding the goal of life

Lifull TraveRing CEO Yuko Akiyama
Lifull TraveRing CEO Yuko Akiyama

Lifull TraveRing is a wholly-owned subsidiary of Next (TSE:2120), the company behind Japan’s largest property search portal Home’s. Lifull TraveRing’s Akiyama attended an overseas training program at the company as the first case from their female employees, and this experience greatly encouraged her to develop the app.

She visited local companies, universities and governmental offices in Finland during the program, where she saw that such a tiny country with just 5.5 million people has gotten over the economic crisis and various startups keep developing new services for the global market.

Akiyama added:

I was moved through interactions with locals in Finland, and I could find the goal of my life thanks to them. We want to help more travelers and more locals connect with each others, aiming to give them wonderful experiences through travels which may change their outlook on life. In order to realize this goal, I want to take great care in developing the service.

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Translated by Kenji Hayakawa via Conyac crowdsourced translation service
Edited by Masaru Ikeda
Proofread by “Tex” Pomeroy