Creofuga is a startup from Japan’s western city of Okayama which has been providing an online community platform for amateur or semi-professional music composers.
The company recently announced that it will launch a crowdsourcing and licensing platform for soundtracks, sound effects, and other audio. It’s called AudioStock and it is expected to launch later this month, serving social game developers. Notable clients will include SummerTime Studio, Nagisa, Tokyo Tower, and Fuji TV.
Since the company started back in 2007, it has enlisted over 10,000 amateur music composers, and has partnered with Bandai Namco Games and a Japanese record company to help them promote a game title and music artist.
For game developers who intend to use soundtracks or effects composed by the third parties in your apps, it may be a challenge obtain rights from license holders. But with this platform, you can buy exclusive rights for the reproduction of a music piece for 2,000 yen ($20) each or nonexclusive rights for 500 yen ($5) each. At the time of the launch, there will be 10,000 pieces of music available, varying from soundtracks to narrated samples. In addition to these, you can have your narration or music tasks crowdsourced among workers on the platform. When a deal is closed between you and a worker, the startup will take a 30% commission and the rest goes to the worker.
The company has also partnered with Japanese stock photo giant Amana Images, and will use them as a sales channel to better reach potential clients in need of music and sound effects. Regarding the platform’s global expansions, the startup’s CEO Shuichiro Nishio unveiled that his team is currently developing an English version expected to launch by the end of this year. He says there’s likely to be huge potential in the overseas market since many foreign developers also are in need of high quality music from Japan.
Also in this space, there is Tokyo-based Grood, the startup behind Voip, which launched its voice acting crowdsourcing platform back in February and announced international service expansions in May.