Japan’s Appliv, app discovery platform for mobile users, preparing for global expansion



See the original story in Japanese.

Tokyo-based Volare, the Japanese startup behind mobile app discovery platform Appliv, announced today that it has set up a subsidiary in the Philippines for global expansion, planning to launch the US version in late September.

The platform lists about 70,000 articles regarding mobile apps, to allow users in finding apps that look to better match their situation than conventional app stores or other platforms. While more than 6 million desktop users visit the website every month, the platform’s mobile app has marked over 1 million downloads ( iOS / Android ) in total.

The company is launching a subsidiary in the Philippines where local writers are readying articles about mobile apps focused on the English-language markets. When the first several thousand articles are ready to publish, they will launch the English version of the AppLiv platform. Their global expansion effort will start with the English-language markets which have a large mobile user base, considered reaching beyond to other markets in the future.

We’ve seen several app analytics services for businesses like AppAnnie, but none for those focused on introducing apps for mobile users. With the launch of the English version, the Appliv platform could gain a presence globally as well.

The company will apparently announce more updates by this year-end. It will be interesting to see how far they can get from here.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy