THE BRIDGE

translation

Japan’s Mixi acquires P2P ticket marketplace TicketCamp for $95.5 million

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This is the abridged version from our original article in Japanese. Japanese internet company Mixi (TSE:2121) announced today it will acquire Tokyo-based Hunza, the company behind peer-to-peer ticket marketplace TicketCamp, for 11.5 billion yen or about $95.5 million. Since its launch back in April 2013 by former Zynga Japan employees, Hunza has been connecting potential buyers with users who have extraneous tickets for live performances and other amusement events. The company differentiates the platform from other sites such as Yahoo Auction by showing users what tickets the potential buyers can buy. In this space, we’ve seen many competitors including Japanese startup Ticket Street, which raised $3 million from eBay (NASDAQ:EBAY) and Gree Ventures last year. Our readers may recall that Mixi acquired fashion commerce startup Muse&Co for $14.8 million just last month. Translated by Masaru Ikeda Edited by “Tex” Pomeroy

mixi-ticket-camp_logos

This is the abridged version from our original article in Japanese.

Japanese internet company Mixi (TSE:2121) announced today it will acquire Tokyo-based Hunza, the company behind peer-to-peer ticket marketplace TicketCamp, for 11.5 billion yen or about $95.5 million.

Since its launch back in April 2013 by former Zynga Japan employees, Hunza has been connecting potential buyers with users who have extraneous tickets for live performances and other amusement events. The company differentiates the platform from other sites such as Yahoo Auction by showing users what tickets the potential buyers can buy.

In this space, we’ve seen many competitors including Japanese startup Ticket Street, which raised $3 million from eBay (NASDAQ:EBAY) and Gree Ventures last year. Our readers may recall that Mixi acquired fashion commerce startup Muse&Co for $14.8 million just last month.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy

Japanese data analysis startup pLucky raises funds from Adways and Global Brain

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See the original story in Japanese. Tokyo-based pLucky, the company behind service analysis platform Logbook, announced today it has fundraised an undisclosed sum from Japanese internet company Adways (TSE:2489) and startup-focused investment firm Global Brain. Logbook helps internet companies to conduct a data-driven improvement on their web services, offering easy-to-use tools for service analysis such as auto-setting performance indicators and object values in addition to proposing countermeasures for improvement according to the web service category. Since its launch in Alpha version back in April, pLucky has improved Logbook for almost a year and acquired over 300 users. See also: LogBook makes data analysis more accessible to startups Japanese data analysis startup pLucky raises funds from CyberAgent Ventures Supporting mobile apps Using the funds, pLucky plans to enhance the Logbook platform to service analysis in the mobile app space. While there are an increased number of players offering service analysis platforms for web services, very few platforms support mobile apps. In view of the recently increased number of web service companies developing mobile apps, pLucky wants to enhance Logbook so that people can easily make service analysis for their mobile apps without expertise. Following adding mobile app support to Logbook earlier this month, the…

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See the original story in Japanese.

Tokyo-based pLucky, the company behind service analysis platform Logbook, announced today it has fundraised an undisclosed sum from Japanese internet company Adways (TSE:2489) and startup-focused investment firm Global Brain.

Logbook helps internet companies to conduct a data-driven improvement on their web services, offering easy-to-use tools for service analysis such as auto-setting performance indicators and object values in addition to proposing countermeasures for improvement according to the web service category.

Since its launch in Alpha version back in April, pLucky has improved Logbook for almost a year and acquired over 300 users.

See also:

Supporting mobile apps

Using the funds, pLucky plans to enhance the Logbook platform to service analysis in the mobile app space. While there are an increased number of players offering service analysis platforms for web services, very few platforms support mobile apps.

In view of the recently increased number of web service companies developing mobile apps, pLucky wants to enhance Logbook so that people can easily make service analysis for their mobile apps without expertise. Following adding mobile app support to Logbook earlier this month, the company started accepting sign-ups from Android and iOS app developers.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy

Japan’s Coubic launches last-minute beauty salon booking app Popcorn

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See the original story in Japanese. Tokyo-based Coubic (pronounced ‘coo-bic’), a startup known for a freemium scheduling and appointment booking solution under the same name, recently launched a new iOS app offering special deals on last-minute bookings for beauty salons, called Popcorn. The Popcorn app is available for iOS 7.1 and above on iTunes AppStore. See also: Japanese scheduling and appointment booking solution Coubic raises $500,000 Japan’s Coubic launches mobile app, helps merchants better manage appointment booking Rakuten acquires Japanese beauty portal to expand its own salon booking service (Tech in Asia) The app offers discount deals up to 70% off for beauty salons for hair styling, nail art and care, eyelash extensions, as well as relaxation and aesthetic salons, focused on allowing users to book a same-day or last-minute appointment. The service coverage is limited to salons in Tokyo’s busiest shopping districts such as Ebisu, Shibuya, Daikanyama, Omotesando, Roppongi, and Kichijoji. Users can pay via the app when booking an appointment, so they do not need to check the bill after the appointment. By inviting potential customers during vacant time with an easy operation, the app allows merchants to promote their business or cultivate sales channels without additional costs….

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See the original story in Japanese.

Tokyo-based Coubic (pronounced ‘coo-bic’), a startup known for a freemium scheduling and appointment booking solution under the same name, recently launched a new iOS app offering special deals on last-minute bookings for beauty salons, called Popcorn. The Popcorn app is available for iOS 7.1 and above on iTunes AppStore.

See also:

The app offers discount deals up to 70% off for beauty salons for hair styling, nail art and care, eyelash extensions, as well as relaxation and aesthetic salons, focused on allowing users to book a same-day or last-minute appointment. The service coverage is limited to salons in Tokyo’s busiest shopping districts such as Ebisu, Shibuya, Daikanyama, Omotesando, Roppongi, and Kichijoji. Users can pay via the app when booking an appointment, so they do not need to check the bill after the appointment.

By inviting potential customers during vacant time with an easy operation, the app allows merchants to promote their business or cultivate sales channels without additional costs. Leveraging the knowledge that the company has gained through operating the Coubic app, the Popcorn app also gives an easy-to-use interface for merchants to manage which time slots on the same day or the next day they can accept potential customers using special deals.

Coubic CEO Hiroshi Kuraoka explained:

We have acquired users of the Coubic app via web-based marketing rather than outbound sales efforts. For the Popcorn app, we visited many salons and explained to owners how they can benefit from our service. It can be called “our best curated list of beauty salons.”

Recruit’s HotPepper Beauty is a rival in this space. What differs the Popcorn app from its rival includes a focus on same-day or last minute booking, while its rival allows users to book an appointment several weeks in advance. Relying on a storeowner’s operation, booking availability for the day is updated in the morning or at the end of the previous day.

Hence, privately managed or family-run salons can easily set special deals in the time slots that suddenly become open, or on rainy days when customers are likely to cancel their appointment. In contrast with Hotpepper Beauty that lets merchants handle payments at their storefronts, Popcorn requests users to pay at the time of booking in the app so that merchants can minimize the risk of possible appointment cancellation.

Coubic targets a wide range of people as users for the new app, from women who want to adjust their hair to office workers who want to get a massage after work. Seeing a usage trend, the company may expand coverage beyond Tokyo to the rest of Japan.

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Edited by “Tex” Pomeroy and Kurt Hanson

Japanese restaurant finder app Retty raises $8.2 million for global expansion

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This is the abridged version from our original article in Japanese Tokyo-based Retty, a Japanese startup behind the restaurant finder app under the same name, announced today that it has fundraised 1 billion yen (or about $8.24 million) from Fidelity Growth Partners Japan and the startup’s existing investors. This follows their previous funding in a series B round securing 330 million yen ($3.2 million) back in 2013. See also: How Japan’s online social restaurant guide Retty doubled its monthly visitors Japanese social restaurant finder app Retty teams up with major portals on booking deal Retty’s monthly active users hit the 7 million milestone in February, increasing a million from January. According to the company’s CEO Kazuya Takeda, this was made possible without any paid promotion but they want to let the growth increase up to 15 to 20 million users on a monthly basis by leveraging the funds. Retty plans to use the funds to strengthen their global expansion to North American and Asian countries, especially in cities where local people have a habit of dining out every day. Along with this announcement, Retty also rolled out a new design to the iPhone app, simplifying an interface so that article viewers can better see an…

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This is the abridged version from our original article in Japanese

Tokyo-based Retty, a Japanese startup behind the restaurant finder app under the same name, announced today that it has fundraised 1 billion yen (or about $8.24 million) from Fidelity Growth Partners Japan and the startup’s existing investors. This follows their previous funding in a series B round securing 330 million yen ($3.2 million) back in 2013.

See also:

Retty’s monthly active users hit the 7 million milestone in February, increasing a million from January. According to the company’s CEO Kazuya Takeda, this was made possible without any paid promotion but they want to let the growth increase up to 15 to 20 million users on a monthly basis by leveraging the funds.

Retty plans to use the funds to strengthen their global expansion to North American and Asian countries, especially in cities where local people have a habit of dining out every day. Along with this announcement, Retty also rolled out a new design to the iPhone app, simplifying an interface so that article viewers can better see an author’s face of every article and find restaurants which they may like.

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Renewed interface of Retty’s iOS app

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy

Meet Attache, iBeacon-enabled app that looks to disrupt job-hunting system in Japan

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See the original story in Japanese. Attache is a mobile app that aims to disrupt the conventional job-hunting method for fresh graduates in Japan. It was launched by Tokyo-based startup Givery earlier this month, and is available for iOS on iTunes AppStore and for Android on Google Play. Based on the concept of helping users eliminate trivial tasks around their job-hunts, the Attache app allows users to download slides to eliminate the need to receive bulky printed pieces of company profiles at job fairs. With the app, users can upload their resume to their potential employers, find other job fairs, sign up to attend such events, and arrange interviews. See also: The Unwritten rules of job-hunting in Japan (Tofugu) Shūkatsu: Job-Hunting in Japan (Univ. in Japan) What’s remarkable about the Attache app is the feature using the iBeacon technology. By receiving a device-unique signal for one’s smartphone transmitted from an iBeacon device, one can find invitation-only events on the app. So if job-hunting students receive a signal when launching the app, all these users are automatically invited to designated job fairs or other events. Along with the launch of the Attache app, Gively held a big job fair for 500 soon-to-graduate university students at the Hikarie Building in Shibuya. Unlike conventional job-hunts, attendees were prohibited from wearing…

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See the original story in Japanese.

Attache is a mobile app that aims to disrupt the conventional job-hunting method for fresh graduates in Japan. It was launched by Tokyo-based startup Givery earlier this month, and is available for iOS on iTunes AppStore and for Android on Google Play.

Based on the concept of helping users eliminate trivial tasks around their job-hunts, the Attache app allows users to download slides to eliminate the need to receive bulky printed pieces of company profiles at job fairs. With the app, users can upload their resume to their potential employers, find other job fairs, sign up to attend such events, and arrange interviews.

See also:

What’s remarkable about the Attache app is the feature using the iBeacon technology. By receiving a device-unique signal for one’s smartphone transmitted from an iBeacon device, one can find invitation-only events on the app. So if job-hunting students receive a signal when launching the app, all these users are automatically invited to designated job fairs or other events.

Along with the launch of the Attache app, Gively held a big job fair for 500 soon-to-graduate university students at the Hikarie Building in Shibuya. Unlike conventional job-hunts, attendees were prohibited from wearing the typical navy blue formal suit when joining the event. Participating companies in the event on the employer side included notable Japanese companies such as Crowdworks (TSE:3900), DeNA (TSE:2432), Kakaku.com (TSE:2371), Recruit (TSE:6098), Vasily, and BizReach.

Givery’s post on Japanese social job search site Wantedly gave us a glimpse into what kind of people are working at their office. The average age of the development team is 26 years old, hailing from around the world such as Japan, Canada, Vietnam, mainland China, and Albania. Such diversity in the team might allow them to find inconvenience or waste that we have not been aware of, followed by development of technology-based solutions to these issues.

Going forward, Givery plans to develop the platform further, aiming to acquire 100,000 job-hunting students and serving 240 companies by the end of this year.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy

Japan’s digital marketing startup Showcase Gig launches IoT platform for retailers

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See the original story in Japanese. Tokyo-based Showcase Gig, the digital marketing startup best known for its mobile wallet and CRM (customer relationship management) platform ‘O:der’ (pronounced ‘order’), recently launched an IoT (Internet of Things) platform called O:der Connect, which connects the O:der app that consumers have on their smartphones with in-store hardware devices at retailers. See also: How a Japanese startup plans to disrupt the CRM industry with a mobile solution Japan’s digital marketing startup Showcase Gig fundraises from Loyalty Marketing Japan’s Showcase Gig invents new platform, aiming to streamline the restaurant business O:der Connect O:der Connect is an extensive feature of the O:der platform. By installing the O:der Connect app into cash registers, it will link up with the O:der platform so that store clerks can handle tasks such as mobile app-based payments, customer relationship management, and order management using a cash register. Customer visit notifications using Beacon as well as order and payment information from apps are shown on the screen of cash registers, enabling retailers to complete tasks, which previously required multiple devices, on a single device. Since order data will be analyzed online real-time, information such as more personalized coupons can now be sent out. Casio’s V-Regi is the…

oder-connect_featuredimage

See the original story in Japanese.

Tokyo-based Showcase Gig, the digital marketing startup best known for its mobile wallet and CRM (customer relationship management) platform ‘O:der’ (pronounced ‘order’), recently launched an IoT (Internet of Things) platform called O:der Connect, which connects the O:der app that consumers have on their smartphones with in-store hardware devices at retailers.

See also:

O:der Connect

oder-connect-diagram

O:der Connect is an extensive feature of the O:der platform. By installing the O:der Connect app into cash registers, it will link up with the O:der platform so that store clerks can handle tasks such as mobile app-based payments, customer relationship management, and order management using a cash register.

Customer visit notifications using Beacon as well as order and payment information from apps are shown on the screen of cash registers, enabling retailers to complete tasks, which previously required multiple devices, on a single device. Since order data will be analyzed online real-time, information such as more personalized coupons can now be sent out.

Casio’s V-Regi is the first model as a cash register linkable with the O:der Connect platform, which was exhibited at RetailTech Japan 2015 from March 3rd to the 6th in Tokyo.

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The above screen will appear in a cash register using O:der Connect. When a customer places an order using the O:der app, a new order will be added to the ‘newly arrived orders’ section on the retailer’s interface. By tapping on the order in that, its details will appear on the next screen.

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When a store clerk accepts receiving the order on this screen, the user will be notified with a confirmation that the order has been received, while the store begins preparing an item based the order. When the item has been prepared, retailers can send the user another notification simply using the cash register they usually use.

When the user visits the store, Beacon will detect the approach so that retailers can promptly hand the item over to the user. Store clerks can check out profile details of O:der customers visiting at storefront, which allows retailers to issue a discount coupon for a customer’s birthday purchase or understand how often or frequently the customer has visited their store.

Showcase Gig wants to expand the applicable scope range of the O:der Connect platform from cash registers beyond to hardware devices, wearable devices, and connected cars.

As more smart devices will be introduced in the future, the O:der connect app will allow more consumers to easily place orders and payments, while it will also enable retailers to make a different promotional effort to every single customer thanks to the analysis from acquired data about customer behaviors.

These are good enough to excite us, but the Showcase Gig team still have some more news releases which will give us a big surprise. They have been proposing new forms of in-store retail practices every year, so it will be really interesting to see what they will bring next.

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From the right: Showcase Gig CEO Takefumi Nitta, producer Akira Nakano

Translated by Kenji Hayakawa via Conyac crowdsourced translation service
Edited by Masaru Ikeda and “Tex” Pomeroy

5 Apple Watch apps and platforms from Japanese startups that you don’t want to miss

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See the original story in Japanese. Apple Watch was officially introduced earlier this week. Because its planned shipping volume will overwhelmingly exceed that of Android Wear or other smart watches, Apple Watch is the main topic everywhere in the tech community for the first half of this year. As the launch of Apple draws near, people are more likely to be interested in what Apple Watch apps crop up in the future. We collected plans of Apple Watch app launches from Japanese startups, primarily involving our reader base. We couldn’t collect a lot of information as it is so soon after the official announcement of Apple Watch. However, this will provide a clue in assuming what kind of user experience will be delivered as well as what startups will bring these apps. So I hope this will help provide a future outlook for this space. Dr. Wallet (by BearTail) Dr. Wallet is a cloud-based household accounting solution that lets one track personal finances by simply scanning receipts. Dr. Wallet’s Apple Watch app allows entry of expenses from the wrist and sync with Dr. Wallet’s smartphone app. If a scanned receipt is used with the smartphone app, one can receive notification…

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Via Flickr by Rosa Jiménez Cano. Licenced under CC BY-NC-SA 2.0.

See the original story in Japanese.

Apple Watch was officially introduced earlier this week. Because its planned shipping volume will overwhelmingly exceed that of Android Wear or other smart watches, Apple Watch is the main topic everywhere in the tech community for the first half of this year.

As the launch of Apple draws near, people are more likely to be interested in what Apple Watch apps crop up in the future. We collected plans of Apple Watch app launches from Japanese startups, primarily involving our reader base.

We couldn’t collect a lot of information as it is so soon after the official announcement of Apple Watch. However, this will provide a clue in assuming what kind of user experience will be delivered as well as what startups will bring these apps. So I hope this will help provide a future outlook for this space.

Dr. Wallet (by BearTail)

Dr. Wallet is a cloud-based household accounting solution that lets one track personal finances by simply scanning receipts. Dr. Wallet’s Apple Watch app allows entry of expenses from the wrist and sync with Dr. Wallet’s smartphone app. If a scanned receipt is used with the smartphone app, one can receive notification via Apple Watch app when BearTail’s operators finish digitalizing the scanned data so one can handle expense records in the app. If a monthly limit of expenses is set with the app, one can easily see with the Apple Watch app what percentage has already been consumed.

Seeing is believing. Check out the video below.

Prott(by Goodpatch)

prott-apple-watch

Prott is a prototyping tool for smart devices apps, and now supports designing user interfaces for Apple Watch apps. This doesn’t mean one cannot control Prott with Apple Watch. However, as more startups develop Apple Watch apps, the more users Prott can acquire.

Nain

Nain is a Tokyo-based startup launched in November 2014, currently developing a social network service for smart watches. The above slides show what they intend to do. We will provide more details later on.

SnapDish (by Vuzz)

SnapDish is one of popular food photo apps from Japan. In contrast with other apps, their users are more likely to take pictures of their homemade dishes, so Vuzz, the company behind the the SnapDish app, thinks that developing an Apple Watch app syncing with “hunger pangs” is possible. (Photo below is the smartphone version of SnapDish.)

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TennisCore

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Yuichi Kato previously worked at Rakuten as a project manager for their recently-acquired chat and messaging app Viber. He quit the e-commerce giant and is currently developing an AppleWatch app for tennis players, called TennisCore.

When tennis players get ahead in their game, they tend to forget counting their scores. To prevent this, Kato developed an iPhone app that allows players to count their scores. But as it is hard to play the game while holding a smartphone, he planned an Apple Watch app that lets them keep counting with their wrist.


Towards April 24th when Apple will launch the smart watch product here in Japan, we are told that more startups are preparing release of Apple Watch apps soon. We also heard undisclosed updates regarding these apps from several Japanese startups, so people will receive user experiences never before experienced.

The Bridge’s editorials expect to be overwhelmingly busy covering more Apple Watch apps from Japanese startups over the next 6 weeks.

Edited by “Tex” Pomeroy

Japan’s online car rental platform Veecle raises estimated $570,000

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See the original story in Japanese. Fukuoka-based Reevo, a company that provides a smartphone-based car rental service called Veecle!-experience (Veecle), announced in February that it had fundraised from Daiwa Corporate Investment and Sagin Capital & Consulting. [1] While details of the investment have not been disclosed, Reevo’s capital was increased to 93.3 million yen ($768,000) after securing the funds. Some resources say that the funding amount was estimated to be $570,000. Veecle provides a wide variety of vehicles, ranging from camper vans to imported luxury cars, allowing users to complete the entire process from search to booking confirmation using their smartphones. Reevo has acquired about 3,000 automobiles available for rent in partnership with 80 car rental service providers as of February 2015. Veecle had been initially delivering vehicles to user’s homes upon their booking via smartphones, but subsequently pivoted its business model. In their current model, they are a fabless company but can provide users with car rental services in Kyushu as well as Tokyo, Kyoto, Osaka, Hiroshima, Shimane, and Ehime, in partnership with other car rental service providers. Reevo CEO Ryoma Matsuo told The Bridge what is behind the funding: Japan’s domestic car rental market is valued at 510 billion…

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See the original story in Japanese.

Fukuoka-based Reevo, a company that provides a smartphone-based car rental service called Veecle!-experience (Veecle), announced in February that it had fundraised from Daiwa Corporate Investment and Sagin Capital & Consulting[1] While details of the investment have not been disclosed, Reevo’s capital was increased to 93.3 million yen ($768,000) after securing the funds. Some resources say that the funding amount was estimated to be $570,000.

Veecle provides a wide variety of vehicles, ranging from camper vans to imported luxury cars, allowing users to complete the entire process from search to booking confirmation using their smartphones. Reevo has acquired about 3,000 automobiles available for rent in partnership with 80 car rental service providers as of February 2015.

Veecle had been initially delivering vehicles to user’s homes upon their booking via smartphones, but subsequently pivoted its business model. In their current model, they are a fabless company but can provide users with car rental services in Kyushu as well as Tokyo, Kyoto, Osaka, Hiroshima, Shimane, and Ehime, in partnership with other car rental service providers.

Reevo CEO Ryoma Matsuo told The Bridge what is behind the funding:

Japan’s domestic car rental market is valued at 510 billion yen ($4.2 billion). In addition, I believe it will grow because of the change of consumers’ mindset from ownership to usership in the use of vehicles for their daily lives. On the other hand, more than half of all 500,000 vehicles for rent in Japan are dealt by fragmented service providers that are typically small, and their systems are outdated and cause low operational efficiency. Leveraging special-purpose trucks or low-priced autos that these providers have, we can help improve their business and acquire more customers.

The company plans to use the funds to increase the number of available vehicles and expand its coverage area of car rental services. They want to expand the service nationwide in Japan by this summer, aiming to partner with 500 car rental service providers with 10,000 automobiles.

Matsuo added:

Daiwa Corporate Investment has love and passion for us, especially for our business and relationship with each other. It is said that the ideal relationship between an investor and an entrepreneur is like a marriage, so I asked Daiwa “Would you marry us?” when we decided to receive the funds from them. Regarding Sagin Capital, a key factor in the decision was we wanted to make a solid connection with local businesses in the Kyushu region through the deal.

Car rental service is obviously part of the vibrant “sharing economy” movement. So it may give the younger generation more chances to enjoy leisure activities or holiday trips.


  1. Sagin Capital & Consulting is the investment arm of Saga Bank, a regional bank in Japan’s Kyushu Island. 

Translated by Sumi Yo via Mother First
Edited by Masaru Ikeda and Kurt Hanson

Hairstudy offers Japanese hairstyling techniques online, serving beauticians worldwide

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See the original story in Japanese. An increasing number of online services for beauticians and hair salons are emerging. Good examples include Minimo, Mixi’s search engine for hairdressing models, and Coupe that helps beauticians find their hairdressing models. I’d like to introduce a new service called Hairstudy, which has recently rolled out a new interface. See also: Japanese service matches novice hairdressers with those who need a cut Japan’s Coupe helps beauticians find hairdressing models online More than 3,000 beauticians are learning Since its launch back in June 2011, Hairstudy has been offering beauticians with an online video-based hairstyling learning platform. Premium plans for individual users are reasonably available from 2,500 yen to 3,700 yen (about $20 to $30), so it receives a lot of support from beauticians based in rural areas and self-employed beauticians who are likely to have less opportunities to attend a seminar to learn new hairstyling techniques. Gradually growing a user base, the service has acquired over 3,000 beauticians from about 1,500 salons in Japan. The platform has over 120 uploaded case study videos and received more than 1.5 million views from users so far. Typical use cases include junior stylists watching these videos in the…

hairstudy_featuredimage

See the original story in Japanese.

An increasing number of online services for beauticians and hair salons are emerging. Good examples include Minimo, Mixi’s search engine for hairdressing models, and Coupe that helps beauticians find their hairdressing models. I’d like to introduce a new service called Hairstudy, which has recently rolled out a new interface.

See also:

More than 3,000 beauticians are learning

Since its launch back in June 2011, Hairstudy has been offering beauticians with an online video-based hairstyling learning platform. Premium plans for individual users are reasonably available from 2,500 yen to 3,700 yen (about $20 to $30), so it receives a lot of support from beauticians based in rural areas and self-employed beauticians who are likely to have less opportunities to attend a seminar to learn new hairstyling techniques. Gradually growing a user base, the service has acquired over 3,000 beauticians from about 1,500 salons in Japan.

The platform has over 120 uploaded case study videos and received more than 1.5 million views from users so far. Typical use cases include junior stylists watching these videos in the back room or during a commute to prepare for their after-hour technique training, as well as beauty salon chains offering it for their employees as an educational platform. There are also Japanese beauticians based in the U.S. or Australia using the platform to keep up with the latest hairstyle trend in Japan.

Poised for global expansion

The purposes of the new interface roll-out are for optimizing the Hairstudy platform for browsing on multiple devices including smartphones as well as multilingualization preparing for global expansion. Beauticians have to work long hours and are busy for attending seminars even after their business hours or when they have a day off work. In order for these busy beauticians to use the service leveraging their spare time, all functions including payments in the app are designed as simple as possible for intuitive operations. We were told that they have an increasing number of users from beauticians in Southeast Asia, Korea and Taiwan as well as Japanese beauticians working outside Japan.

Prior to launching Hairstudy, Kenichi Kamata, CEO of the platform’s operator Akubi, had been previously working as a sales representative at a beauty product company, after being a beautician after graduating from a vocational school.

He explained about what prompted him to launch the platform:

Many beauticians quit their jobs, and I heard that one of the reasons why they do so is the lack of opportunities to learn hairstyling techniques. Hence, I thought things could be driven more readily using online videos which started becoming vibrant at that time. Since I myself used to be a beautician, I rediscovered how fascinating that job is after I quit. So I wanted to help beauticians see their job as awesome before they give up.

Japanese hairstyling techniques are highly reputed

Kamata asserted that the skill level of Japanese beauticians is the highest in the world so their techniques are often imitated by beauticians outside Japan. For example, as beauticians in Korea are very interested in attending seminars, many of them are eager to learn the skills of well-known beauticians in Tokyo.

Upon roll-out at this time, Akubi plans to add more content for hair coloring or perming, with more designed ones for assistant beauticians and salon owners. They aim to acquire 10,000 premium users in Japan and Southeast Asia. It will be interesting to see how the company helps improve the techniques of beauticians around the world.

Translated by Kenji Hayakawa via Conyac crowdsourced translation service
Edited by Masaru Ikeda and “Tex” Pomeroy

Handmade item marketplace Anders brings new Japanese-flavored designs every Monday

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See the original story in Japanese. Tokyo-based Creema provides a handmade item marketplace under the same name. Our readers may recall that the company secured $1 million funding round from KDDI Open Innovation Fund last year, followed by  an iOS app launch in November. The company officially today launched a new app called Anders in six locations, bringing made-in-Japan handmade items to the global market. The app is available for iOS on AppStore in Japan, the U.S., Singapore, France and Germany, plus Taiwan. Based on the concept – Long Life Design, HandMade in Japan – Anders introduces new lineups every week from a variety of accessories, fashion items and foods as well as home interiors. Members can buy these items for reduced prices within a week after their initial appearance on the marketplace. If one introduces friends to Anders, one can earn rewards of up to 6,000 yen (about $50) in value according to how many friends are introduced. Moreover, the friends introduced can also earn rewards of 500 yen in value each. Planned participating designers and brands include Astro Nuts, Januka, Jaren, “GaTa” watch smith, Enku, and C-Brain. What differentiates Anders most from their conventional service is that users can enjoy shopping in English as well as Japanese. According to Creema, each of more than five designers intends to introduce their 10 to 20 new items every Monday as…

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See the original story in Japanese.

Tokyo-based Creema provides a handmade item marketplace under the same name. Our readers may recall that the company secured $1 million funding round from KDDI Open Innovation Fund last year, followed by  an iOS app launch in November.

The company officially today launched a new app called Anders in six locations, bringing made-in-Japan handmade items to the global market. The app is available for iOS on AppStore in Japan, the U.S., Singapore, France and Germany, plus Taiwan.

Based on the concept – Long Life Design, HandMade in Japan – Anders introduces new lineups every week from a variety of accessories, fashion items and foods as well as home interiors. Members can buy these items for reduced prices within a week after their initial appearance on the marketplace.

If one introduces friends to Anders, one can earn rewards of up to 6,000 yen (about $50) in value according to how many friends are introduced. Moreover, the friends introduced can also earn rewards of 500 yen in value each. Planned participating designers and brands include Astro NutsJanukaJaren“GaTa” watch smithEnku, and C-Brain.

anders-designers-portfolio

What differentiates Anders most from their conventional service is that users can enjoy shopping in English as well as Japanese. According to Creema, each of more than five designers intends to introduce their 10 to 20 new items every Monday as of the time of launch, meaning dozens of new handmade items debuting on the app every week.

Since its teaser site launch on February 23, the company has been accepting pre-registrations from users until today. In a recent conversation with Creema CEO Kotaro Marubayashi, he couldn’t disclose how many users they have acquired to date but shared a ratio of overseas users of around 50% as expected, thereby seeing a good start.

There are many players fiercely competing in this space, including Etsy and Fab in the U.S., Pinkoi in Taiwan, in addition to Tenote and Minne, not to mention Iichi, in Japan. So it will be interesting to see how favorably the concept of handmade items based out of Japan are accepted by the global market.

Edited by “Tex” Pomeroy