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Mixi spins off popular photobook printing service as wholly-owned subsidiary

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One of my favorite made-in-Japan mobile applications is Mixi’s Nohana photobook printing service. Of course, being a new dad I’m somewhat biased towards applications like this. But still, the service has enjoyed some popularity in Japan lately, briefly becoming the number one free iOS app having been recently featured on national television. And now it looks like Nohana is being granted a little bit of room to maneuver from its parent company Mixi, as was announced today that it is being spun off as a wholly-owned subsidiary this coming September, to be known as Nohana Co., Ltd.. Mixi noted in its announcement that because Nohana has many customers right now, this change was made to ensure that the venture can operate and make decisions rapidly as it continues to grow. The incorporation will also mean that Nohana’s staff will expand from its current total of four to 10 or 15 [1]. For those not familiar with the service, the Nohana app lets you upload photos from your smartphone, assembling them into 20-page photo-booklets which are then printed and sent to your door. The first book you order in a month is free (except a shipping fee of 90 yen, or…

nohana-wide

One of my favorite made-in-Japan mobile applications is Mixi’s Nohana photobook printing service. Of course, being a new dad I’m somewhat biased towards applications like this. But still, the service has enjoyed some popularity in Japan lately, briefly becoming the number one free iOS app having been recently featured on national television.

And now it looks like Nohana is being granted a little bit of room to maneuver from its parent company Mixi, as was announced today that it is being spun off as a wholly-owned subsidiary this coming September, to be known as Nohana Co., Ltd..

Mixi noted in its announcement that because Nohana has many customers right now, this change was made to ensure that the venture can operate and make decisions rapidly as it continues to grow. The incorporation will also mean that Nohana’s staff will expand from its current total of four to 10 or 15 [1].

For those not familiar with the service, the Nohana app lets you upload photos from your smartphone, assembling them into 20-page photo-booklets which are then printed and sent to your door. The first book you order in a month is free (except a shipping fee of 90 yen, or about $1), but subsequent copies cost 525 yen. It seems the company is hoping that many parents will input their grandparents address as place to send second and maybe even third copies [2].

Mixi noted in the announcement that to date there have been more than 100,000 photobooks published by over 200,000 people, with a total of 3.8 million photos uploaded.

Nohana was originally launched back in February of this year as a product of Mixi’s internal Innovation Center.


  1. I had a chance to pop my head into their office when I visited the DeployGate team over at Mixi. It’s not a big room, so I expect they’ll be given a little more space as well.  ↩

  2. As a new parent, this is a feature I plan to use frequently.  ↩

Japan’s Designclue delivers crowdsourcing industry insights [Infographic]

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Back in February we featured logo crowdsourcing service Designclue, which leverages the power of freelance designers regardless of their location. It’s operated by Tokyo-based startup Purple Cow, and recently the company released some information about its user base and how they work. The company conducted a survey of 135 of its users, which is not an especially large sample size, but it does give us an idea of which nations are keen to use Designclue. It appears most popular in Indonesia, the Philippines, and Malaysia, although it also has users in its home market of Japan. As you can see in the graphic below, When those users were asked where they receive crowdsourced requests from, the most common answers were the US, followed by Australia and Japan. These workers are using, on average, about four different crowdsourcing services to earn income, including Designclue, earning an average wage of about $1100 from that activity. To see more of this information put together from the folks at Designclue, you can check out the full infographic below. It’s in Japanese, but I’ve summarized most of the main points above.

Back in February we featured logo crowdsourcing service Designclue, which leverages the power of freelance designers regardless of their location. It’s operated by Tokyo-based startup Purple Cow, and recently the company released some information about its user base and how they work.

The company conducted a survey of 135 of its users, which is not an especially large sample size, but it does give us an idea of which nations are keen to use Designclue. It appears most popular in Indonesia, the Philippines, and Malaysia, although it also has users in its home market of Japan.

As you can see in the graphic below, When those users were asked where they receive crowdsourced requests from, the most common answers were the US, followed by Australia and Japan. These workers are using, on average, about four different crowdsourcing services to earn income, including Designclue, earning an average wage of about $1100 from that activity.

To see more of this information put together from the folks at Designclue, you can check out the full infographic below. It’s in Japanese, but I’ve summarized most of the main points above.

Crowdsourcing infographic -- click for larger view

Japanese company to launch data sharing platform for 3D printing

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See the original story in Japanese. Adways Labot, a subsidiary of Japanese internet company Adways, has launched a teaser for its 3D printing data sharing platform, which specializes in creating figures. The service is called Delmo, and it will be available later this month. The company already started distributing several samples of 3D printed data in STL format. We’ve recently seen many vendors introducing inexpensive 3D printers for individual users, and peripheral services have been springing up at the same time. Adways Labot is taking advantage of this trend, unveiled their sharing platform to allow users to share knowledge and exchange 3D printing data. We’ve also seen many communities where pictures of figures can be shared, including Pixiv and Wonder. When 3D printers attain higher penetration, there could be a huge need for sharing knowledge and data among users. Japanese news site Toyo Keizai Online recently interviewed David Reis, the CEO of Stratasys, where he unveiled some interesting user metrics. He says their 3D data library (available on the Stratasys website) sees a million visitors and 80,000 downloads every month. Makerbot has been strong in the education space, but it will also be interesting to see how it can evolve…

delmo_featured

See the original story in Japanese.

Adways Labot, a subsidiary of Japanese internet company Adways, has launched a teaser for its 3D printing data sharing platform, which specializes in creating figures. The service is called Delmo, and it will be available later this month. The company already started distributing several samples of 3D printed data in STL format.

We’ve recently seen many vendors introducing inexpensive 3D printers for individual users, and peripheral services have been springing up at the same time. Adways Labot is taking advantage of this trend, unveiled their sharing platform to allow users to share knowledge and exchange 3D printing data.

We’ve also seen many communities where pictures of figures can be shared, including Pixiv and Wonder. When 3D printers attain higher penetration, there could be a huge need for sharing knowledge and data among users.

Japanese news site Toyo Keizai Online recently interviewed David Reis, the CEO of Stratasys, where he unveiled some interesting user metrics. He says their 3D data library (available on the Stratasys website) sees a million visitors and 80,000 downloads every month. Makerbot has been strong in the education space, but it will also be interesting to see how it can evolve in the figure space.

For Delmo, it will be probably hard to generate traffic in Japan since the platform targets a very niche group. They will probably need to expand globally like Tokyo Otaku Mode, which is now developing a strong following from users worldwide.

3D printing technology has been used at design studios and architectural offices for the purpose of rapid prototyping. These days, many startups including Makerbot, Cubify, and PP3DP are developing cheaper but more user-friendly 3D printers. Makerbot was acquired by the major 3D printer vendor Stratasys for $403 million. And here in Asia, Pirate3DP received funding amounting to $482,000 from Singapore-based Red Dot Ventures.

When we look at the Japanese market, electronics retail chain Bic Camera recently started selling Robotama.com’s’ CellP 3D printer. Another Japanese chain Yamada Denki also started 3Dsystem’s Cube and its high-end CubeX model, and Nojima has started selling the CubeX series on its e-commerce channel.

delmo

Need to improve your mobile game’s engagement? Ask this Fello

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See the original story in Japanese. Today Japanese startup Unicon launched a platform called Fello, aiming to help mobile gaming app developers improve the user retention rates in their apps. The platform provides testing and analysis features for typical mobile gaming app functions such as push notification or messaging via an SDK. For now, the tool is available for iOS and Android, with support for platforms like Unity, Cocos2d-x, and Air on the way. The startup was launched by entrepreneur Ryuichi Tanaka. He previously founded a different startup called Knockin’on [1], but went on to later work with Zynga Japan. He leads a team experienced in mobile gaming development, committed to serving native app developers with the tool. In comparison to GrowthPush, a similar solution that we (coincidentally) featured earlier today, the Fello platform also provides a messaging feature as well as measuring push notification performance. Since leaving my previous job (business department lead at Zynga Japan), I’ve been providing a KPI analysis tool for developers. Making a native app is more time-consuming than a browser-based app, and you will typically find problems to solve around screen transitions, charging users, and notifications. You’ll also need to develop a bulletin board…

fello_screenshot


See the original story in Japanese.

Today Japanese startup Unicon launched a platform called Fello, aiming to help mobile gaming app developers improve the user retention rates in their apps.

The platform provides testing and analysis features for typical mobile gaming app functions such as push notification or messaging via an SDK. For now, the tool is available for iOS and Android, with support for platforms like Unity, Cocos2d-x, and Air on the way.

The startup was launched by entrepreneur Ryuichi Tanaka. He previously founded a different startup called Knockin’on [1], but went on to later work with Zynga Japan. He leads a team experienced in mobile gaming development, committed to serving native app developers with the tool.

In comparison to GrowthPush, a similar solution that we (coincidentally) featured earlier today, the Fello platform also provides a messaging feature as well as measuring push notification performance.

Since leaving my previous job (business department lead at Zynga Japan), I’ve been providing a KPI analysis tool for developers. Making a native app is more time-consuming than a browser-based app, and you will typically find problems to solve around screen transitions, charging users, and notifications. You’ll also need to develop a bulletin board feature. So our tool provides developers with an analysis feature as well as helping them improve user retention.

The startup claims that a gaming app improves its retention rate by one and half times through push notification. They believe a Fello-enabled communication feature may raise that rate even further. Its analysis feature delivers useful metrics about an app, such as daily active users, user retention rate, and the number of app installations.

The startup was registered in Singapore and is now based there since casual games are on the rise in the South East Asia region.

Their monetization model looks a little unusual, since this tool is currently available for free. In their announcement, it was mentioned that they are planning to add features to help app developers drive user traffic and monetize. Based on that, we can assume they will launch advertising or premium services in the future. However, Tanaka didn’t disclose any specifics about how they will make money.

We’ve seen several app analysis tools in the US gaming market, where Flurry has been showing steadily growth since its launch back in 2005. Here in Japan, the recent smartphone shift will help the casual gaming app market expand further, almost certainly increasing the need for these kind of tools.


  1. A startup running affiliate services and job posting sites. It was acquired by Japan’s leading car navigation system vendor Zenrin DataCom back in November of 2012.

Japanese startup offers A/B testing for mobile push notifications

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See the original story in Japanese. CyberAgent subsidiary Sirok, the startup behind mobile photo app My365, announced yesterday that it has launched a tool for app developers to analyze user responses to push notifications. The service is called Growth Push, and allows you to conduct an A/B testing to measure user responses by implementing their SDK. The setup is free, and there is no monthly fee required for the first 50,000 notification testings. It is currently available (in Japanese) for iOS, but it will be coming to Android soon. This kind of growth hacking tool typically helps marketers increase their user base. In this space we’ve already seen AppSocially, which is now under the 500 Startups umbrella. We heard from the Sirok’s COO Yuto Mukoyama about their expectations for this tool. We learned that app developers need this kind of tool through our experience managing our apps My365 and Pipul (an avatar-based RPG). Developers need to focus on how they can efficiently retain users. Conventional web services typically have an e-mail notification feature, and a push notification is [the mobile] equivalent to that, and it is important in terms of keep users engaged in this mobile era. The startup tested…

growth-push

See the original story in Japanese.

CyberAgent subsidiary Sirok, the startup behind mobile photo app My365, announced yesterday that it has launched a tool for app developers to analyze user responses to push notifications. The service is called Growth Push, and allows you to conduct an A/B testing to measure user responses by implementing their SDK.

The setup is free, and there is no monthly fee required for the first 50,000 notification testings. It is currently available (in Japanese) for iOS, but it will be coming to Android soon.

This kind of growth hacking tool typically helps marketers increase their user base. In this space we’ve already seen AppSocially, which is now under the 500 Startups umbrella.

We heard from the Sirok’s COO Yuto Mukoyama about their expectations for this tool.

We learned that app developers need this kind of tool through our experience managing our apps My365 and Pipul (an avatar-based RPG). Developers need to focus on how they can efficiently retain users. Conventional web services typically have an e-mail notification feature, and a push notification is [the mobile] equivalent to that, and it is important in terms of keep users engaged in this mobile era.

The startup tested this tool trying to improve the app launch rate of their game Pipul, and they confirmed that it had a positive impact. It lets you to conduct A/B testing to show different messages to both free users and to paying users. Mukoyama adds:

You can refine your app based on A/B test results and your measurement of the app launch rate or conversion rate. The tool primarily targets startups developing iOS-based gaming apps and community services. I believe we can help them improve user retention based on analytics.

Sirok was founded last year by many student entrepreneurs, and they went on to became a subsidiary of CyberAgent. The internet company helped them learn how to market app services, since the internet company has much experience launching its own apps in the past. Mukoyama elaborated on how his team foresees working with CyberAgent.

Ameba (CyberAgent’s blogging and virtual world platform) has released more than a few games, many with several million downloads. We expect to start acquiring users with this base. We’re aiming to have 1,000 apps using the tool worldwide in three months, sending out about 100 million notifications for their testings.

To date, photo app My365 has seen three million downloads, at a pace of about new 3,000 users a day. Their daily active users total reached 60,000 and is still rising.

growthpush_analysis

LINE reports solid Q2 earnings, aims for 300M users by year’s end

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See also our Japanese report on Line’s Q2 earnings Line Corporation has announced its second quarter earnings for 2013, highlighted by revenue of 12.8 billion yen (or about $132 million). That amounts to 348.9% growth over the same time the previous year, and 45.3% over the previous quarter. The company attributed most of this to its core LINE business, which alone accounted for 9.77 billion yen (or just over $100 million), growing 66.9% over first quarter revenue as you can see in the chart above. The announcement notes that 53% of its revenue was in-game purchases, and 27% through sticker purchases. Line Corporations CEO Akira Morikawa expects more good things for his company as the year progresses: We will continue to actively invest in new opportunities and conduct new challenges so as to become a common piece of communication infrastructure worldwide, and aim to achieve 300 million users within 2013. This news is pretty solid validation of the company’s gaming business especially, which includes titles like Line Pop, Wind Runner, Neko Copter, and recent addition Fluffy Diver. We’re looking forward to following Line in its effort to become the world’s preferred mobile portal, and we’ll keep up updated on its…

line-q2

See also our Japanese report on Line’s Q2 earnings

Line Corporation has announced its second quarter earnings for 2013, highlighted by revenue of 12.8 billion yen (or about $132 million). That amounts to 348.9% growth over the same time the previous year, and 45.3% over the previous quarter.

The company attributed most of this to its core LINE business, which alone accounted for 9.77 billion yen (or just over $100 million), growing 66.9% over first quarter revenue as you can see in the chart above. The announcement notes that 53% of its revenue was in-game purchases, and 27% through sticker purchases.

Line Corporations CEO Akira Morikawa expects more good things for his company as the year progresses:

We will continue to actively invest in new opportunities and conduct new challenges so as to become a common piece of communication infrastructure worldwide, and aim to achieve 300 million users within 2013.

This news is pretty solid validation of the company’s gaming business especially, which includes titles like Line Pop, Wind Runner, Neko Copter, and recent addition Fluffy Diver.

We’re looking forward to following Line in its effort to become the world’s preferred mobile portal, and we’ll keep up updated on its progress in the future.

For more information on the growth of Line and its vast repertoire of apps, please check out our interactive Line Timeline which chronicles its growth from its launch back in 2011 up until now.

CyberAgent launches its own crowdfunding platform

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Today Japanese internet giant CyberAgent launched a crowdfunding platform called Makuake (meaning ‘beginning’). The company started the service as a rewards-type crowdfunding service, but plans to enhance it to become an investment-type platform in the future. As you may already know, CyberAgent also runs one of Japan’s biggest blogging platforms, Ameba, where many celebrities or entertainers post updates for fans and promote themselves. In collaboration with such celebrities, the company plans to launch many notable crowdfunding projects, thus attracting more users. At the time of launch, we can find seven projects on site. This includes an initiative from a Japanese soccer player to assist young athletes in the country master English so they can better partake in international activities. The company is also inviting a fundraising project to manufacture Raspberry Pi-enabled robot Rapiro, and that will go live later this month. The platform is currently available for PC, and a smartphone version will go live this coming fall. It is expected that Makuake will transact $1 million in deals monthly by next March. Via CNET and IT Media

makuake

Today Japanese internet giant CyberAgent launched a crowdfunding platform called Makuake (meaning ‘beginning’). The company started the service as a rewards-type crowdfunding service, but plans to enhance it to become an investment-type platform in the future.

As you may already know, CyberAgent also runs one of Japan’s biggest blogging platforms, Ameba, where many celebrities or entertainers post updates for fans and promote themselves. In collaboration with such celebrities, the company plans to launch many notable crowdfunding projects, thus attracting more users.

At the time of launch, we can find seven projects on site. This includes an initiative from a Japanese soccer player to assist young athletes in the country master English so they can better partake in international activities. The company is also inviting a fundraising project to manufacture Raspberry Pi-enabled robot Rapiro, and that will go live later this month.

The platform is currently available for PC, and a smartphone version will go live this coming fall. It is expected that Makuake will transact $1 million in deals monthly by next March.

Via CNET and IT Media

makuake_screenshot

Top 10: Fun Facebook apps from Japan that tell you more about yourself

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Some of our readers may remember our April Fool’s Day post on crazy apps from Japan. Since then I’ve come across another series of interesting apps which in many cases leverage Facebook and peoples’ relationships on the social network. Behind them all is a single company called Eureka. And here are the apps that they’ve come up with, in no particular order. 1. Group Date Forecast¶ In Japan people don’t often go on blind dates, but instead they opt for group dates called ‘Go-kon’. There’s a person in charge of the girls side and and one for the boys side, and they are the ones responsible for bringing the hottest friends to group date. Group Date Forecast is an app that tells you who you should bring among all your Facebook friends, creating the ultimate go-kon team. 2. Facebook Invoice Checker ¶ ‘Facebook Ryokin Checker’ can roughly translates as ‘Facebook Invoice Checker’. The app calculates how much your usage fee would amount to if Facebook were a paid service. Japanese people tend to be a little more willing to pay for web and mobile services, so this idea really makes you appreciate a free service like Facebook. My invoice was…

Some of our readers may remember our April Fool’s Day post on crazy apps from Japan. Since then I’ve come across another series of interesting apps which in many cases leverage Facebook and peoples’ relationships on the social network. Behind them all is a single company called Eureka. And here are the apps that they’ve come up with, in no particular order.

1. Group Date Forecast

In Japan people don’t often go on blind dates, but instead they opt for group dates called ‘Go-kon’. There’s a person in charge of the girls side and and one for the boys side, and they are the ones responsible for bringing the hottest friends to group date. Group Date Forecast is an app that tells you who you should bring among all your Facebook friends, creating the ultimate go-kon team.

Go-kon-startingmembers

2. Facebook Invoice Checker

Facebook Ryokin Checker’ can roughly translates as ‘Facebook Invoice Checker’. The app calculates how much your usage fee would amount to if Facebook were a paid service. Japanese people tend to be a little more willing to pay for web and mobile services, so this idea really makes you appreciate a free service like Facebook. My invoice was 112,900 yen!

Facebook-invoice-checker

3. What if I was the Heroine?

This app creates a correlation diagram for an imaginary TV drama that casts you as the hero or heroine. Based on your interactions with friends on Facebook, it creates this fun diagram. In the three weeks after its release, the app was liked by 140,000 users, creating attractive illustrated diagrams with funny and catchy titles to boot.

Drama-correlation

4. What is your May Blues?

Titled ‘What is your May Blues?’, this app diagnoses what sickness you might have in the month of May. Why May? Well, ‘May Blues’ is a term commonly used by Japanese people, and it refers to the lack of motivation or passion that people often feel in May. April marks a new year at school or work, and after a busy first month, people sort of burn out. This app helps you deal with the affliction with a positive attitude.

May-Blues

5. Excuse for tardiness

Excuse for tardiness is a Facebook app that gives you good excuses for being late for work or other important occasions. The app gives you three questions to answer, like ‘do you watch the late night comedy shows?’ or ‘how many alarm clocks do you have in your room?’ Upon answering these questions, it tells you which excuse you should use — but it is presented in manga form! The app was developed for a female skin care company Dr. Ci:Labo, so the excuses tend to be a little on the cute side. When I tried it, I got “Because the cat I saw on the way to work was soooo cute”.

Excuse-for-tardiness

6. Facebook Omikuji

‘Omikuji’ is a paper fortune that you get at the beginning of the New Year at shrines in Japan. The app is no longer is service since it was provided only at the beginning of the year, but it’s a pretty interesting idea all the same. Although ‘Hatsumode’ (or the first shrine visit of the year) is a common ritual for many Japanese people, some might not be able to make it. For these people, the Omikuji app lets them to do so online. The app racked up over 250,000 Facebook likes within ten days after its release.

Facebook-Omikuji

7. Choose Friends with Flawless Skin

To help launch a new makeup powder from Clinique, Eureka developed an app called ‘Chose a friend with flawless skin’. The app works very simply. It asks you to choose five of your friends who you think have amazing skin. This made for great viral content because no one is unhappy to hear compliments about their complexion. The app has been since taken down from Facebook too, since it was for a time-specific campaign.

Tamago-hada

8. Honest Valentine Forecast

‘Honest Valentine Forecast’ analyzes your friendships on Facebook, and creates a map of how this year’s Valentine’s Day will turn out. In Japan, typical Valentine’s gifts have always been chocolates, and in Japan, girls give it to boys instead of the other way around. Since there’s a culture of even giving Valentine’s chocolates to co-workers at the office (a gesture called ‘giri-choko’, where ‘giri’ means ‘a sense of duty’). Honest Valentine Forecast predicts who your secret crush is, and who you should give some chocolate to.

Valentines-chocolate

9. Todofuken Love Map

‘Todofuken’ means ‘prefecture’ in Japanese, and this Todofuken Love Map alllows users to ask questions about love that they would hesitate to ask openly. Questions such as ‘what is your breast size?’ or ‘do you have lucky underwear?’. Interestingly, the user generated results of the questionaire are shown on a map. This app is mobile only, and is the only one on our list not integrated with Facebook.

love-map

10. How many would confess love to you?

This app hypothesizes a world that consists of only 100 men, and shows how many of these men will profess their love to you (referred to as ‘‘Kokuhaku’’ in Japanese) — possibly taking inspiration from the famous book If the World were a Village.

Kokuhaku

For many of these apps, the company will require you to you like their page first before you try them out. This is not a tactic I’m particulary fond of, but the ideas are sort of fun and they’re sure to bring you and your friends some laughs.

Can GungHo replicate Puzzle & Dragons’ success with more TV ads?

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While Japanese game publisher GungHo is most famous for its Puzzle & Dragons game, its other well-known title Princess Punt Sweets surpassed 6 million downloads earlier this summer. And now it looks like GungHo is ready to give Princess a boost, with a TV commercial set to air beginning this Saturday, August 10th, according to Gamebiz.jp. As Serkan Toto points out, Puzzle & Dragons’ meteoric growth in Japan didn’t really kick in until October of 2012 when its first television ad campaign began: So assuming that the Princess campaign has a similar effect, it would not be unreasonable for the game to hit at least 10 million downloads before year’s end if things go well. I don’t foresee P&D-like success, but there’s certainly lots of potential here. The commercial is just as delightful as the game itself, with the kick-happy princess interrupting some kids in a park by kicking their can sky high. Check out the fun 30-second ad spot above. Princess Punts Sweets is still only available in Japan and Korea, although a previous title in the franchise is available in English if you’d like to give it a try.

While Japanese game publisher GungHo is most famous for its Puzzle & Dragons game, its other well-known title Princess Punt Sweets surpassed 6 million downloads earlier this summer. And now it looks like GungHo is ready to give Princess a boost, with a TV commercial set to air beginning this Saturday, August 10th, according to Gamebiz.jp.

As Serkan Toto points out, Puzzle & Dragons’ meteoric growth in Japan didn’t really kick in until October of 2012 when its first television ad campaign began:

serkan-toto-pazudora

So assuming that the Princess campaign has a similar effect, it would not be unreasonable for the game to hit at least 10 million downloads before year’s end if things go well. I don’t foresee P&D-like success, but there’s certainly lots of potential here.

The commercial is just as delightful as the game itself, with the kick-happy princess interrupting some kids in a park by kicking their can sky high. Check out the fun 30-second ad spot above.

Princess Punts Sweets is still only available in Japan and Korea, although a previous title in the franchise is available in English if you’d like to give it a try.

RoadMovies creates cool retro videos, is now Japan’s top iPhone app

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Here’s another intriguing addition to our growing list of Japanese camera apps. This time it comes courtesy of the folks at Honda, and despite the name of the app, RoadMovies, it’s not just for use while driving. Originally launched late last year, the app has been climbing the iOS charts ever since, and is now the top free app in Japan. It also tops the photo and video category in Korea right now too. The app allows you to shoot a collection of very short video clips – either 24 x 1 second, 12 x 2 seconds, or 8 x 3 seconds – which are then stitched together to create a composite 24 second clip. Of course, this sort of function would work especially well while driving on a long road trip, and there’s an interval camera function that can automate the entire process if you don’t want to press the shutter button manually. You can set the interval settings to record a short clip every minute, or every 60 minutes, or any value in between. There’s also a handy distance interval function that lets you record clips after you’ve moved a specified distance, although you’ll need a GPS enabled…

Here’s another intriguing addition to our growing list of Japanese camera apps. This time it comes courtesy of the folks at Honda, and despite the name of the app, RoadMovies, it’s not just for use while driving. Originally launched late last year, the app has been climbing the iOS charts ever since, and is now the top free app in Japan. It also tops the photo and video category in Korea right now too.

The app allows you to shoot a collection of very short video clips – either 24 x 1 second, 12 x 2 seconds, or 8 x 3 seconds – which are then stitched together to create a composite 24 second clip.

honda-roadmovies-icon

Of course, this sort of function would work especially well while driving on a long road trip, and there’s an interval camera function that can automate the entire process if you don’t want to press the shutter button manually. You can set the interval settings to record a short clip every minute, or every 60 minutes, or any value in between. There’s also a handy distance interval function that lets you record clips after you’ve moved a specified distance, although you’ll need a GPS enabled device for this (i.e. it won’t work with an iPod Touch).

After you’ve shot your 24 total seconds of video, you can then opt to add one of eight available filters to give your composite clip some extra pop. The next step is perhaps the most fun, as you can choose one of 14 available background music tracks included in the app, all of which are pretty snazzy.

The overall effect is super retro, especially if you apply a filter. For a preview of the end result, you can see many examples of videos created with RoadMovies over on YouTube. Or you can check out Honda’s own promo video above which demonstrates how it works, with a sample video at the end.

If you’d like to check out RoadMovies, it’s available as a free download over on the App Store. From what I’ve seen of it so far, I recommend you pick it up.

movie-type-roadmovies roadmovies