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Want to draw a Japanese game character? Gotcha Warriors enlists illustrators on Crowdworks

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Readers may recall back last year when we reviewed Gotcha Warriors, a fun tower defense game from Tokyo-based One of Them Inc. The game has since accumulated more than two million users, and is currently using Japan’s popular Crowdworks crowdsourcing platform to conduct a character illustration contest from now until April 17th. If you’re an aspiring illustrator (and assuming you can read and write Japanese), you can learn more details about the job/contest over on Crowdworks. If you’re lucky, a new Gotcha Warrior character could be based on your sketch. Crowdworks, via Gamebiz

gotcha-warriors

Readers may recall back last year when we reviewed Gotcha Warriors, a fun tower defense game from Tokyo-based One of Them Inc. The game has since accumulated more than two million users, and is currently using Japan’s popular Crowdworks crowdsourcing platform to conduct a character illustration contest from now until April 17th.

If you’re an aspiring illustrator (and assuming you can read and write Japanese), you can learn more details about the job/contest over on Crowdworks. If you’re lucky, a new Gotcha Warrior character could be based on your sketch.

Crowdworks, via Gamebiz

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Wearable Tech Expo: How wearables will change the 2020 Tokyo Olympics

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See the original report in Japanese At the Wearable Tech Expo 2014 in Tokyo, there was a panel discussion about how wearable devices will affect the Tokyo Olympics in 2020. We’d like to bring you some highlights of that discussion. Participating in the talk (pictured above from left to right above) was moderator Kensuke Joji from Hakuhodo DY, Takeshi Natsuno (Keio University), Dai Tamesue (Athlete Society), Kozo Ibata (Ministry of Internal Affairs and Communications), Toshinao Sasaki (journalist), Toshiyuki Inoko (teamLab Inc., not pictured). Natsuno explained that to grow the total users of wearable devices, development of both software and hardware needs to be mature. Considering Japan’s developed sci-fi culture around wearable devices, he insists that it is quite possible that the 2020 Tokyo Olympics could fully welcome wearable devices. Athlete Tamesue commented on the regulations of athletes using the internet during Olympics. In the past, participating athletes were told by the IOC not to upload photos or texts to the internet. But eventually blogging was allowed, followed by social media. I wonder how much the IOC will limit the use of the internet in 2020. Takeshi Natsuno and Dai Tamesue Sasaki noted that the current discussion is too focused on…

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See the original report in Japanese

At the Wearable Tech Expo 2014 in Tokyo, there was a panel discussion about how wearable devices will affect the Tokyo Olympics in 2020. We’d like to bring you some highlights of that discussion. Participating in the talk (pictured above from left to right above) was moderator Kensuke Joji from Hakuhodo DY, Takeshi Natsuno (Keio University), Dai Tamesue (Athlete Society), Kozo Ibata (Ministry of Internal Affairs and Communications), Toshinao Sasaki (journalist), Toshiyuki Inoko (teamLab Inc., not pictured).

Natsuno explained that to grow the total users of wearable devices, development of both software and hardware needs to be mature. Considering Japan’s developed sci-fi culture around wearable devices, he insists that it is quite possible that the 2020 Tokyo Olympics could fully welcome wearable devices.

Athlete Tamesue commented on the regulations of athletes using the internet during Olympics.

In the past, participating athletes were told by the IOC not to upload photos or texts to the internet. But eventually blogging was allowed, followed by social media. I wonder how much the IOC will limit the use of the internet in 2020.

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Takeshi Natsuno and Dai Tamesue

Sasaki noted that the current discussion is too focused on wearable devices, which is actually just one aspect of a bigger picture. The growth of sensors and wearable devices should be followed by data accumulated in the cloud, big-data analytics, and monetizing through internet services.

He says more discussion is needed about how big-data should be used in the context of data journalism, and that data could be presented for audience.

In other words, to realize a “wearable Olympics” in 2020, figuring out how to build a business scheme and get sponsorships will be more challenging than technology itself. The Olympics in its current form cannot run without broadcasting and sponsorship fees. But as many athletes report live information by putting photos on social media, the overall communication of the Olympics has been changing. The business model first needs to be reviewed in order to expand the use of wearable devices in Olympics.

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Many wearable devices have features that acquiring biological data or in some cases (with certain athletic shoes, for example) assist user action. By utilizing such features, they could help Olympic better their performance. Tamesue notes that Olympic athletes are currently not allowed to use equipment that aids athletic performance. But considering the fact that so much equipments needs to be used in the winter Olympics and Paralympics in particular, the IOC could be more flexible about this rule in the future.

Developing fair regulations will be necessary as well. If the IOC allows athletes to use wearable devices, that could mean that athletes from developing/underdeveloped countries would be at a disadvantage.

If Olympic athletes use wearable devices, audiences would naturally want to look at the accumulated data along with live video. That could open the door to data journalism. At the same time, it also leads to the important question of who owns the data. Is it the athletes? Or the sponsors?

Sasaki commented that it is very difficult to regulate the license of data in such public circumstances. He also predicts that data might be open to public and the media, and other organizations could be allowed to use and process it on their own. Ibata from the Ministry of Internal Affairs and Communications says that the discussion of how to handle personal information included in the data is necessary, but but within his own organization, there has not yet been discussion about these sort of rights. He said that the stance of the ministry that data is preferably open and available for others to build upon.

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Toshinao Sasaki

Tamesue predicts that athletes will not be allowed to use wearable devices during competition even in the 2020 Tokyo Olympics. However, it will be also difficult to regulate. Sasaki predicts use of wearables limited within a certain rule, but also that all data will be shared on the internet and it will not be controlled.

Interactive Olympics

Inoko from teamLab shared his own perspective on the meaning of Olympics. He says that Olympics had been like theatre performances until the 2008 Beijing Olympics. But at London 2012, it changed into a movie-like form, with more editing and digital processing mixed into the live video.

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Toshiyuki Inoko

At Rio de Janeiro Olympics in 2016, the fusion of live video and digital media will be even more evident. And Inoko predicts the Tokyo Olympics will be an interactive Olympics where the audience actively participates in some way.

Now that we can vaguely imagine a future of wearable devices, how can Japanese people build a successful Olympics in 2020? There is no definite answer yet, but a comment by Tamesue particularly impressed me:

We hosted the Tokyo Olympics in 1960. And the bullet train network and the national stadium built for that event still has a huge influence on our daily lives. That means, what we build for these Olympics could have a big impact on the next half of the century. The 2020 Tokyo Olympics should be an opportunity to present something that foreshadows the next 50 years of our world.

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The image of an athlete projected at Shibuya station (teamLab)

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3D Hologram (teamLab)

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Along with the torch runner, the devices of audience are lit (teamLab)

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Inside HAXLR8R, Shenzhen’s hardware startup incubator

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See the original article in Japanese Located just adjacent to Hong Kong, Shenzhen China is known as global manufacturing center, with an abundance of electronics manufacturers in particular. Even in the startups scene, Shenzhen is recognized as one of the best places to do be in the hardware business. I recently had the opportunity to attend Infinity Venture Partners’ LP Summit. I’ll report on the interesting startups introduced during this event, but today I’d like to focus on HAXLR8R, the Shenzhen accelerator specializing in hardware startups. IVP has had a partnership with HAXLR8R and Dalian-based incubator Chinaccelerator for the last few years. It was nearly 20 years ago when I first visited Shenzhen and Hong Kong. Shenzhen has since grown to become the fourth biggest economic center in China, behind Beijing, Shanghai and Guangzhou. HAXLR8R has its office conveniently located in the center of Shenzhen, high above street level on the 10th floor. We were welcomed by founder and the managing director Cyril Ebersweiler and general partner Benjamin Joffe. Cyril is also a venture partner at Ireland-based SOS Ventures, and many readers may remember Benjamin from his involvement with the futuristic space memorial service Elysium Space. After entrepreneurs pass screening…

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See the original article in Japanese

Located just adjacent to Hong Kong, Shenzhen China is known as global manufacturing center, with an abundance of electronics manufacturers in particular. Even in the startups scene, Shenzhen is recognized as one of the best places to do be in the hardware business.

I recently had the opportunity to attend Infinity Venture Partners’ LP Summit. I’ll report on the interesting startups introduced during this event, but today I’d like to focus on HAXLR8R, the Shenzhen accelerator specializing in hardware startups. IVP has had a partnership with HAXLR8R and Dalian-based incubator Chinaccelerator for the last few years.

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It was nearly 20 years ago when I first visited Shenzhen and Hong Kong. Shenzhen has since grown to become the fourth biggest economic center in China, behind Beijing, Shanghai and Guangzhou. HAXLR8R has its office conveniently located in the center of Shenzhen, high above street level on the 10th floor.

haxlr8r-entrance

We were welcomed by founder and the managing director Cyril Ebersweiler and general partner Benjamin Joffe. Cyril is also a venture partner at Ireland-based SOS Ventures, and many readers may remember Benjamin from his involvement with the futuristic space memorial service Elysium Space.

After entrepreneurs pass screening to join HAXLR8R, they have an opportunity to create a simple prototype in their first week. The aim of this process is to enhance communication with other members and with mentors as well. Participating entrepreneurs must create a prototype based on a given theme, and this creates an opportunity to meet other entrepreneur who they might collaborate with in the future.

The accelerator holds a demo day on the 30th, 60th, and 90th day for startups. Participants enhance their product and business based on feedback from other entrepreneurs and investors in attendance.

In order to prevent others from building copycats, the details of the products currently being built are not disclosed. So regrettably, I can’t go into details about the startups and products that I saw there on this trip. But on the plus side, I could speak with a startup from the accelerator’s previous batch. The American startup Helios develops a sort of bike navigation system and corresponding iOS app. You just input a destination, and then the flashing lights on the handlebars will the rider to the destination.

Helios
Helios

HAXLR8R オフィスから見える深圳市街。大気汚染が心配なところが、Benjamin によれば、サンフランシスコよりも空気はキレイらしい。
City view from HAXLR8R. We tend to worry about the air pollution in China, but according to Benjamin, the air in Shenzhen is cleaner than in San Francisco.

HAXLR8R also coordinates with local manufacturing services for participants. So some startups stay in Shenzhen (including Helios) even after the incubation program. The accelerator occupies the 10th and 11th floor of the building, with startups and administrative staff on the 11th, and the 10th reserved for events and startups alumni.

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Almost half of the participating startups are from the US, with the remainder from Europe and Asia. From the two past batches of startups, the only Japanese startup has been Sassor, a company developing its so-called Energy Literacy Platform [1].

Cyril and Benjamin have both lived in Japan before, and both are fluent in Japanese and strongly hope that more Japanese hardware startups can come join their incubation program. The next batch will start on July 16th, and the application deadline is on May 25th. If you have strong interest in hardware, this would be great opportunity. The application form can be found here.


  1. We will follow up with a report on Sassor’s HAXLR8R experience in the near future. ↩

Japan’s fashion coordination app Wear hits 2M downloads, aspires to be fashion infrastructure

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Largely driven by heavy television promotion with a fun new commercial that began on March 19th, Wear (wear.jp), a fashion coordination app from Tokyo-based Start Today, has surpassed 2 million downloads. Start Today, is of course, the company behind Japanese mega fashion commerce site Zozotown. The app has been online for just five months, and its trajectory looks promising. The recent commercial starts popular model Emi Suzuki, who is also one of Wear’s many prominent ‘Wearistas’ on the fashion platform (pictured above). In total there have been more than 400,000 fashion coordinations posted on Wear, with a current average of 10,000 posted per day. Start Today stated in its announcement that it is shooting for five million domestic downloads, and it would be good to see global expansion follow after that. The company aspires to evolve Wear into a sort of infrastructural service in the fashion sector, an ambitious goal even for this Japanese fashion powerhouse. Start Today (PDF)

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Largely driven by heavy television promotion with a fun new commercial that began on March 19th, Wear (wear.jp), a fashion coordination app from Tokyo-based Start Today, has surpassed 2 million downloads. Start Today, is of course, the company behind Japanese mega fashion commerce site Zozotown. The app has been online for just five months, and its trajectory looks promising.

The recent commercial starts popular model Emi Suzuki, who is also one of Wear’s many prominent ‘Wearistas’ on the fashion platform (pictured above). In total there have been more than 400,000 fashion coordinations posted on Wear, with a current average of 10,000 posted per day.

Start Today stated in its announcement that it is shooting for five million domestic downloads, and it would be good to see global expansion follow after that. The company aspires to evolve Wear into a sort of infrastructural service in the fashion sector, an ambitious goal even for this Japanese fashion powerhouse.

Start Today (PDF)

Wearable technology and the new normal

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Last week at the 2014 Wearable Tech Expo here in Tokyo, we had a chance to hear a brief talk from Cary Bran, the senior director of innovation and new ventures at Santa Cruz-based Plantronics. The headset manufacturer has been doing some interesting work with smart sensors, and so I though I’d share a few of the insights that Cary presented on the future of wearable tech. Cary opened by emphasizing the fact that innovation in wearable technologies needs to be much more than the initial technological breakthrough. Citing the automobile as an example, he explained that incremental improvements are needed in order for a product to properly evolve. In the case of wearable technologies, one of the key obstacles we need to overcome is the fact that information is siloed on various devices right now. Wearable tech is an essential part of the industry but it’s not the only thing. Wearable technology is just the cornerstone. Universal or ubiquitous internet connectivity, this ability is key for wearable tech. He explained that the next aspect is virtual computing, after data is offloaded to the web, when data analytics can come into play. Users can be at the center of all…

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Cary Bran demonstrates the head-orientation detection of a concept headset

Last week at the 2014 Wearable Tech Expo here in Tokyo, we had a chance to hear a brief talk from Cary Bran, the senior director of innovation and new ventures at Santa Cruz-based Plantronics. The headset manufacturer has been doing some interesting work with smart sensors, and so I though I’d share a few of the insights that Cary presented on the future of wearable tech.

Cary opened by emphasizing the fact that innovation in wearable technologies needs to be much more than the initial technological breakthrough. Citing the automobile as an example, he explained that incremental improvements are needed in order for a product to properly evolve. In the case of wearable technologies, one of the key obstacles we need to overcome is the fact that information is siloed on various devices right now.

Wearable tech is an essential part of the industry but it’s not the only thing. Wearable technology is just the cornerstone. Universal or ubiquitous internet connectivity, this ability is key for wearable tech.

He explained that the next aspect is virtual computing, after data is offloaded to the web, when data analytics can come into play. Users can be at the center of all that information, which is very personalized, with various streams of data working for them. The combination of wearable tech, smart sensors, plus software and context – all these will result in an enhanced experience that we have never seen before.

Cary also briefly demonstrated one of their concept headsets from their PLTlabs team, which has nine-axis sensor capabily using an acceleromer, gyroscope, and a compass. It can capture a wide range of data, including whether its being worn or not, tap detection events, steps taken via a pedometer, and even free-fall detection. The company has been taking these devices to hackathons as well, in an effort to see what developers can build around it. You can learn more about this in the video below.

The new normal, says Cary, will be a very interesting experience. Wearable technologies can be used in wide range of industries (games, entertainment, fitness, health, business, military, etc) to enhance our overall awareness of ourselves and the world around us.

Japanese online rewards platform DreamGiver surpasses 50,000 users in the Philippines

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Japanese internet company United, perhaps best known for smartphone homescreen customization app Cocoppa, announced yesterday that its Philippines-based subsidiary Aderl has acquired over 50,000 users on its DreamGiver awards platform [1]. Based on the company’s rewards platform for Japan, DreamMail, Aderl launched DreamGiver in the Philippines last September. In return for subscribing to promotional messages from advertisers via e-mail or SMS, users can earn rewards points or win prizes like an iPad Air or other devices, or even cash. Since the service is exclusively intended for mobile users in the Philippines, people living in other countries can’t sign up. United says it has been developing a good reputation from a marketing perspective, especially from Japanese companies doing their business in the Philippines. In this space we have already seen Yoyo Holdings (backed by Incubate Fund) launch a similar online rewards platform Candy back in March of 2013 (see our feature here), also targeting consumers in the Philippines. via United As of this past March.  ↩

dreamgiver_screenshot

Japanese internet company United, perhaps best known for smartphone homescreen customization app Cocoppa, announced yesterday that its Philippines-based subsidiary Aderl has acquired over 50,000 users on its DreamGiver awards platform [1].

Based on the company’s rewards platform for Japan, DreamMail, Aderl launched DreamGiver in the Philippines last September. In return for subscribing to promotional messages from advertisers via e-mail or SMS, users can earn rewards points or win prizes like an iPad Air or other devices, or even cash.

Since the service is exclusively intended for mobile users in the Philippines, people living in other countries can’t sign up. United says it has been developing a good reputation from a marketing perspective, especially from Japanese companies doing their business in the Philippines.

In this space we have already seen Yoyo Holdings (backed by Incubate Fund) launch a similar online rewards platform Candy back in March of 2013 (see our feature here), also targeting consumers in the Philippines.

via United


  1. As of this past March.  ↩

Cena, Japan’s answer to OpenTable, hits half a million reservations

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Japanese restaurant reservation website Cena (think Japan’s answer to OpenTable) has surpassed 500,000 total online reservations as of April 2nd. The service initially began on a trail basis in early 2012, moving to full-scale operations in January of 2013. It is operated by Kakaku.com on a subdomain of its popular food review portal Tabelog (at yoyaku.tabelog.com). There are about 2,600 restaurants listed on Cena, and the hope is that this can be increased via the connection with Tabelog. That’s still a modest base of restaurants, so they’ll need to improve that significantly in order to grow this reservation business. Kakaku.com (pdf)

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Japanese restaurant reservation website Cena (think Japan’s answer to OpenTable) has surpassed 500,000 total online reservations as of April 2nd.

The service initially began on a trail basis in early 2012, moving to full-scale operations in January of 2013. It is operated by Kakaku.com on a subdomain of its popular food review portal Tabelog (at yoyaku.tabelog.com).

There are about 2,600 restaurants listed on Cena, and the hope is that this can be increased via the connection with Tabelog. That’s still a modest base of restaurants, so they’ll need to improve that significantly in order to grow this reservation business.

Kakaku.com (pdf)

With over 5M users, could to-do app Any.do be coming to Japan soon?

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This interview is also available in Japanese Any.Do is a to-do list app that got started back in 2010 in Isreal, now with an office also in San Francisco. The company has raised $4.5 million in total through funding from Genesis Partners, Innovation Endeavors and Bloomberg Capital. Its total users surpassed five million in May of 2013, and its rapid growth has attracted much attention. We recently spoke to Any.do’s founder and CEO, Omer Perchik, as Japanese entrepreneur Kiyo Kobayashi continues his interview series in the San Francisco area. Kobayashi: Could you give me a brief introduction about Any.Do? Omer: Any.Do started as a simple task management app intended to increase productivity. The app is designed to let you turn every plan into a task, and then organize tasks so you can work on them creatively. That is the flagship app, Any.Do. […] We recently released new a calendar product called Cal, for both iOS and Android. The downloads are growing very fast. It is intended to help users create well-organized daily schedules. We also wanted to connect it with our to-do list app, and designed it in such a way that users could easily recognize time available for additional…

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This interview is also available in Japanese

Any.Do is a to-do list app that got started back in 2010 in Isreal, now with an office also in San Francisco. The company has raised $4.5 million in total through funding from Genesis Partners, Innovation Endeavors and Bloomberg Capital. Its total users surpassed five million in May of 2013, and its rapid growth has attracted much attention. We recently spoke to Any.do’s founder and CEO, Omer Perchik, as Japanese entrepreneur Kiyo Kobayashi continues his interview series in the San Francisco area.

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Kobayashi: Could you give me a brief introduction about Any.Do?

Omer: Any.Do started as a simple task management app intended to increase productivity. The app is designed to let you turn every plan into a task, and then organize tasks so you can work on them creatively. That is the flagship app, Any.Do. […] We recently released new a calendar product called Cal, for both iOS and Android. The downloads are growing very fast. It is intended to help users create well-organized daily schedules.

We also wanted to connect it with our to-do list app, and designed it in such a way that users could easily recognize time available for additional activities and when they have important tasks. In addition to that, we added another feature named HeadsUp which helps manage appointments for meetings more efficiently and easily.

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Kobayashi: Wow, so many features. Amazing.

Omer: Amazing, right? When you are at a meeting, you can take pictures of the whiteboard and record videos and sounds, and then easily e-mail them. You can also quickly add tasks to Any.Do.

Kobayashi: I found it interesting that an Israeli-born startup could build a globally successful app from San Francisco. What was the key for you guys?

Omer: I think the key is the team. In order to build a strong team, you need to share the mission with engineers, designers and everyone in the team and work together on that. If you can establish culture where all the members share the same mission and enjoy working together, the bond of the team won’t easily fall apart even in the midst of problems.

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Kobayashi: So how do you build great teamwork?

Omer: If you can bring out the best of the person and let him or her be actively involved in the process of creating a product, that person feels there’s a certain area where only he can help. That motivates a person a lot. And if you can create a culture where everyone feels one they are the best at given a task, they can believe what they are doing is really changing the world. That’s why culture is so important, especially when each member has their own strength and special skill to work together on a problem.

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Kobayashi: You came from Israel to Silicon Valley. What do you think about Japan?

Omer: I think Japan is the most advanced in a lot of aspects and at the same time one of the most difficult countries to expand to.

Kobayashi: I hear this a lot

Omer: That’s one reason why I am attracted by Japan. It’s a very interesting country. Japanese people have a totally different perspective than western people. In order to enter the Japanese market, we have to fully understand the mindset of Japanese people and their perspectives on productivity.

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*Kobayashi: Are you willing to try the Japanese market if there is a chance for you to do so? *

Omer: I would like to visit Japan as soon as possible. I am very attracted to Japan, the people and the language. Japanese people have a unique point of view, and I found that very interesting. One of the main reasons I want to visit Japan is that I believe I can get a lot of new ideas from your culture and unique perspectives.

Kobayashi: I hope you can find some good opportunities. Thanks for your time today.

About the interviewer

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KiyoKobayashi Kiyo launched his own business exporting food in 2004 while he was a university student, and succeeded in building new sales channels. In 2005, he founded In The Cup, a coffee e-commerce site. In 2009 he founded Nobot, and that company was subsequently acquired by KDDI in 2011. In December 2013, he founded Chanoma in the US. He is also a advisor for several VCs and startups, including The Bridge.

Japan’s GMO Pepabo launches marketplace for user-designed crafts

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Japanese web hosting company GMO Pepabo Inc. (previously known as Paperboy & Co.) announced today it has launched a marketplace for user-designed crafts (such as T-shirts, iPhone cases, tote bags, and mugs) called Suzuri. Since payment handling and logistics are provided by the marketplace, it means that amateur designers can start selling their crafts right away without any initial investment or inventory risk. Using the site, sellers can drag-and-drop an image to easily preview how the product will look when printed, which is helpful when submitting an item to the marketplace. In this space, we’ve seen already similar services in Taiwan, like as Fandora Shop and Pinkoi. Pinkoi raised funds from Japan’s Infinity Venture Partners last August and is expecting to move into the Japanese market in the coming months. via TechCrunch Japan

suzuri

Japanese web hosting company GMO Pepabo Inc. (previously known as Paperboy & Co.) announced today it has launched a marketplace for user-designed crafts (such as T-shirts, iPhone cases, tote bags, and mugs) called Suzuri.

Since payment handling and logistics are provided by the marketplace, it means that amateur designers can start selling their crafts right away without any initial investment or inventory risk.

Using the site, sellers can drag-and-drop an image to easily preview how the product will look when printed, which is helpful when submitting an item to the marketplace.

In this space, we’ve seen already similar services in Taiwan, like as Fandora Shop and Pinkoi. Pinkoi raised funds from Japan’s Infinity Venture Partners last August and is expecting to move into the Japanese market in the coming months.

via TechCrunch Japan

Japan’s Voltage boasts 22M users of its dating-sim games for women

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Japanese app developer Voltage has announced this week that its catalogue of dating simulation apps [1] for women (there are about 60 in total) has surpassed 22 million users. The milestone was reached back in February, according to the company (PDF). Included in the company’s repertoire are Sudden Kiss for a Promise, Office Secrets (also available in English if you’d like to try), as well as Gossip Girl, a title based on the popular American TV show. We interviewed Voltage representative Emiri Okawa last year at the Tokyo Game Show, as you may recall (see below). An explanation on translation: Voltage calls this genre of apps love/romance drama apps. We’ll opt for ‘dating simulation’, in the interests of clarity.  ↩

voltage-22-million

Japanese app developer Voltage has announced this week that its catalogue of dating simulation apps [1] for women (there are about 60 in total) has surpassed 22 million users. The milestone was reached back in February, according to the company (PDF).

Included in the company’s repertoire are Sudden Kiss for a Promise, Office Secrets (also available in English if you’d like to try), as well as Gossip Girl, a title based on the popular American TV show.

We interviewed Voltage representative Emiri Okawa last year at the Tokyo Game Show, as you may recall (see below).


  1. An explanation on translation: Voltage calls this genre of apps love/romance drama apps. We’ll opt for ‘dating simulation’, in the interests of clarity.  ↩